Datesort ascending Title Publication Pay/Free
11/2016 Full-Funnel Marketing Strategies Ad Roll Free
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Free
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail ANA Magazine Free
11/2016 Direct Mail: Email is fast but letter is better Market Leader Free
10/2016 Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength Journal of Retailing $
10/2016 Drive Returns With Adaptive Content Promotion Forrester $
10/2016 How Analytics Drives Customer Life-Cycle Management Forrester $
10/2016 SOCIAL MEDIA MARKETING: THE NEXT GENERATION OF BUSINESS ENGAGEMENT International Journal of Management Research and Reviews Free
10/2016 Connected Consumer Roundup eMarketer Free
10/2016 Magic Quadrant for Social Software in the Workplace Gartner Free
10/2016 Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality Forrester Free
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Journal of Business Research Free
10/2016 How Do Social Apps Stack Up? Forrester $
10/2016 How Strong Brands Impact Financial Value Association of National Advertisers $
10/2016 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 eMarketer Free
10/2016 Continually Optimize Experiences To Differentiate And Compete For Customers Forrester Free
10/2016 Market Insight: Retail Industry Primer, 2013 Gartner $
10/2016 Virtual Reality Industry Report: Fall 2016 Greenlight Insights $
10/2016 Instagram Advertising: What Marketers Need to Know eMarketer $
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Forrester $
9/2016 Podcast: Finding and Activating Influencers Gartner Free
9/2016 The impact of referral channels in online customer journey ICIS 2014 $
9/2016 What Video Ad Length Is Best on Facebook? eMarketer Free
9/2016 Retentionomics: The Path to Profitable Growth Forbes Insights Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Free