Datesort ascending Title Publication Pay/Free
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Journal of Business Research Free
10/2016 How Do Social Apps Stack Up? Forrester $
10/2016 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 eMarketer Free
10/2016 Market Insight: Retail Industry Primer, 2013 Gartner $
10/2016 Continually Optimize Experiences To Differentiate And Compete For Customers Forrester Free
10/2016 Virtual Reality Industry Report: Fall 2016 Greenlight Insights $
10/2016 Instagram Advertising: What Marketers Need to Know eMarketer $
10/2016 Drive Returns With Adaptive Content Promotion Forrester $
10/2016 How Analytics Drives Customer Life-Cycle Management Forrester $
9/2016 IAB-Edison Research Podcast Advertising Study Interactive Advertising Bureau Free
9/2016 Retentionomics: The Path to Profitable Growth Forbes Insights Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Free
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Social Marketing Quarterly $
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Forrester $
9/2016 Our Brain on Email: 11 Designs People Can’t Resist Emma Free
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success GreyHair Free
9/2016 The New World Of Customer Journey Mapping Software Forrester Report $
9/2016 Podcast: Finding and Activating Influencers Gartner Free
9/2016 What Video Ad Length Is Best on Facebook? eMarketer Free
9/2016 The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework International Journal of Research in Marketing $
9/2016 Advertising Mail Innovations USPS OIG Free
9/2016 Email Continues to Deliver Strong ROI and Value for Marketers eMarketer Free
9/2016 Use A/B and Multivariate Testing to Improve Marketing Programs Gartner $
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday eMarketer Free
9/2016 Tech Go-to-Market: Three Steps to a Differentiated Messaging Foundation Gartner $

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