Datesort ascending Title Publication Pay/Free
10/2016 How Strong Brands Impact Financial Value Association of National Advertisers $
10/2016 Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength Journal of Retailing $
10/2016 SOCIAL MEDIA MARKETING: THE NEXT GENERATION OF BUSINESS ENGAGEMENT International Journal of Management Research and Reviews Free
10/2016 Connected Consumer Roundup eMarketer Free
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Journal of Business Research Free
10/2016 Magic Quadrant for Social Software in the Workplace Gartner Free
10/2016 Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality Forrester Free
9/2016 Advertising Mail Innovations USPS OIG Free
9/2016 Email Continues to Deliver Strong ROI and Value for Marketers eMarketer Free
9/2016 The impact of referral channels in online customer journey ICIS 2014 $
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday eMarketer Free
9/2016 Use A/B and Multivariate Testing to Improve Marketing Programs Gartner $
9/2016 The Top Emerging Technologies To Watch: 2017 To 2021 Forrester Free
9/2016 CHOOSING THE RIGHT MAIL ADVERTISING FOR YOUR SHOP Motor Age Free
9/2016 Retentionomics: The Path to Profitable Growth Forbes Insights Free
9/2016 Tech Go-to-Market: Three Steps to a Differentiated Messaging Foundation Gartner $
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Free
9/2016 Internet Users in Canada Love and Fear Social Media eMarketer Free
9/2016 The Data-Centric Organization Interactive Advertising Bureau Free
9/2016 Connecting For Action Canada Post Free
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Social Marketing Quarterly $
9/2016 IAB-Edison Research Podcast Advertising Study Interactive Advertising Bureau Free
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success GreyHair Free
9/2016 The New World Of Customer Journey Mapping Software Forrester Report $
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Forrester $

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