Datesort ascending Title Publication Pay/Free
3/2012 EXQ: a multiple-item scale for assessing service experience Journal of Service Management $
3/2012 The Power of "Like": How Brands Reach (and Influence) Fans Through Social-Media Marketing Journal of Advertising Research $
3/2012 Value Propositions and Marketing Objectives Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, Second Edition $
3/2012 The B2B Interactive Brand Ecosystem Forrester $
3/2012 Is An Advertisement Worth The Paper It's Printed on? The Impact of Premium Print Advertising On Consumer Perceptions Journal of Advertising Research $
3/2012 Bridging the gap between brand strategy and customer experience Managing Service Quality $
3/2012 Customer Journey Mapping as an Advocacy Tool for Disabled People: A Case Study Social Marketing Quarterly $
3/2012 How Much Is Too Much? The Collective Impact of Repetition and Position In Multi-Segment Sports Broadcast Journal of Advertising Research $
3/2012 Personalized mobile advertising: Its key attributes, trends, and social impact Technological Forecasting and Social Change $
3/2012 If you love something, let it go mobile: Mobile marketing and mobile social media 4×4 Business Horizons $
2/2012 US Financial Services Lead Interactive Marketing Spending Forrester $
2/2012 How Analytics Helps Consumer Goods Brand Managers With Marketing Mix Modeling Gartner $
1/2012 THE EVOLUTION OF SOCIAL MEDIA AS A MARKETING TOOL FOR ENTREPRENEURS The Entrepreneurial Executive $
1/2012 Customer Journey: Driving income and growth in tough markets Martin Wright Associates Free
1/2012 Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product With the Super Bowl Case Studies In Sport Management $
1/2012 The Customer Experience Index, 2012 Forrester Report $
1/2012 The New Messaging Mandate Forrester Free
1/2012 Moving targets and experiments: One publisher's mobile journey Information Services & Use Free
1/2012 The Britney Spears universe: Social media and viral marketing at its best Business Horizons $
1/2012 Analytics and Monetization Are the Current Hot Topics in Consumer Apps Gartner $
1/2012 Marketing to the American entrepreneur: Insights and trends from mass‐market print magazine advertising Journal of Research in Marketing and Entrepreneurship $
1/2012 Digital and social media marketing usage in B2B industrial section Marketing Management Journal Free
1/2012 Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking University of Madeira Free
1/2012 Better Triggers, More Relevance Forrester $
1/2012 How Does Social Media Contribute To Customer Experience? Let Us Count The Ways Forrester Report $

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