Datesort ascending Title Publication Pay/Free
12/2011 Introducing the Ad ECG: How the Set-Top Box Tracks the Lifeline of Television Journal of Advertising Research $
12/2011 Five Easy Improvements For B2B Financial Services Interactive Marketers Forrester $
12/2011 Test Interactive Marketing Opportunities On The Second Screen Forrester $
12/2011 Marketing Essentials: Optimize Your Campaign to Go Viral Gartner $
11/2011 Marketing Essentials: 10 Ways to Raise Awareness Gartner $
11/2011 Competing for consumer memory in television advertising International Journal of Advertising $
11/2011 When To Hire A Social Media Boutique Agency Forrester $
11/2011 Context effects of TV programme-induced interactivity and telepresence on advertising responses International Journal of Advertising Free
11/2011 Competitive Landscape: Location-Based Advertising and Marketing Gartner $
11/2011 Marketing Essentials: Four Ways to Strengthen IT-Based Quantitative Consumer Research Using the Internet and Mobile Devices Gartner $
11/2011 Driving Online and Offline Sales: The Cross-Channel Effects of Digital versus Traditional Advertising Journal of Marketing Research $
11/2011 Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards Forrester $
11/2011 How Personal Identity Management Will Change Social Marketing Relationships Forrester $
10/2011 Marketing Essentials: New Digital Options for Qualitative Consumer Insight Gartner $
10/2011 Traditional Paid Media Must Fuel Earned Media Efforts Forrester $
10/2011 Consumer profiles in reality vs fantasy-based virtual worlds: implications for brand entry Journal of Research in Interactive Marketing $
10/2011 Digital marketing strategies that Millennials find appealing, motivating, or just annoying Journal of Strategic Marketing $
10/2011 Forecasting television ratings International Journal of Forecasting $
10/2011 Going Mobile?: Smartphone marketing efforts just make sense Marketing Health Services $
10/2011 Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands Industrial Marketing Management Free
9/2011 Social Marketing Campaigns: Comparison of Social and Traditional Media American Dietetic Association. Journal of the American Dietetic Association $
9/2011 Marketers Need To Take Accountability For Creative Strategy Forrester $
9/2011 Direct-Response Bookselling: How it Died, Why it is Alive Again, and Why it will Become Even More Important in the Future Publishing Research Quarterly $
9/2011 Marketing Essentials: Strategic Alternatives on How to Leverage Consumer Apps to Extend Brand Impact Gartner $
9/2011 The Repetition-Break Plot Structure Makes Effective Television Advertisements Journal of Marketing Free