Date Title Publicationsort descending Pay/Free
1/2016 Customer Journey Maps for Demographic Online Customer Profiles International Journal of Virtual Communities and Social Networking $
12/2014 The voice as a relationship milestone Journal of Direct, Data and Digital Marketing Practice $
10/2011 Consumer profiles in reality vs fantasy-based virtual worlds: implications for brand entry Journal of Research in Interactive Marketing $
1/2012 Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking University of Madeira Free
6/2016 Designing the customer journey in a service delivery network: evidence from cancer patient treatments 14th International Research Conference in Service Management Free
2/2016 The race for relevance Total Retail 2016: United States 18th Annual Global CEO Survey, 2015 Free
4/2012 Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns 21st International Conference on World Wide Web $
4/2017 2017 Mobile Loyalty Report 3Cinteractive Free
2/2017 2017 Mobile Wallet Playbook:"Engaging the Other 80%" 3Cinteractive Free
6/2017 Mastering Identity Mapping of the Connected Consumer 4 Info Free
3/2017 FROM THE TOP OF THE FUNNEL TO THE FINAL SALE 4 Info Free
11/2016 Beyond the Walled Garden 4 Info Free
4/2016 Media Inflation Trends AAAA Free
1/2017 A Marketing Reality Check for CMOs on Revenue Attribution Aberdeen Group Free
8/2015 Stakeholder marketing: theoretical foundations and required capabilities Academy of Marketing Science. Journal Free
1/2015 FOLLOWERSHIP AND SOCIAL MEDIA MARKETING Academy of Marketing Studies Journal $
1/2014 Moving Beyond Listening and Monitoring Social Media Marketing for Financial Services Accenture Free
7/2017 The Age of the Omnichannel Integrator Acxiom Free
7/2015 Ad Campaigns Reimagined Acxiom Free
8/2015 The Performance Marketer's Guide to Retargeting (Part II) Ad Roll Free
3/2017 The State of Performance Marketing 2017 Ad Roll Free
4/2017 The Past, Present, and Future of Attribution Ad Roll Free
11/2016 Full-Funnel Marketing Strategies Ad Roll Free
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Ad Roll Free
1/2017 The Blended Attribution Playbook Ad Roll Free

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