Date Title Publication Pay/Freesort descending
1/2016 Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads Journal of Interactive Advertising Free
8/2015 Stakeholder marketing: theoretical foundations and required capabilities Academy of Marketing Science. Journal Free
1/2017 Retail Shopping: Delivering Omnichannel Experiences through Loyalty Marketing Automation Session M Free
1/2016 What's Important When Buying Programmatically? eMarketer Free
11/2014 US Digital Marketing Forecast, 2014 To 2019 Forrester Free
12/2011 The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials Journal of Advertising Free
7/2017 How Brands Annoy Fans - The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent Marketing Charts Free
8/2012 From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics Journal of Direct, Data and Digital Marketing Practice Free
3/2017 Omni-channel Report Card Self Assessment IBM Free
7/2015 Why Marketers Haven't Mastered Multichannel eMarketer Free
9/2015 Fresh Thinking on Door Drops from the Best Minds in the Business Royal Mail Free
7/2017 How best-in-class retailers use CGC to win shoppers and increase sales Bazaar Voice Free
9/2015 Is Multichannel Marketing Getting Any Easier? eMarketer Free
4/2017 Study: Marketers Renew Interest in Cross-Channel Attribution eMarketer Free
2/2016 Digital & Media Predictions 2016 Millward Brown Free
3/2015 Do YouTubers Fuel Purchase Intent Among Teens? eMarketer Free
9/2016 Advertising Mail Innovations USPS OIG Free
8/2017 The State of Engagement Marketo Free
4/2017 2017 Mobile Loyalty Report 3Cinteractive Free
12/2011 Find us on Facebook: How Cause Marketing has Embraced Social Media Journal of Marketing Development and Competitiveness Free
5/2016 Moving from R&D to brand promotion: Building effective healthcare and pharmaceutical brands Warc Exclusive Free
5/2016 The Purpose-Built Experience CMO Council Free
10/2014 Effective Digital Channel Marketing for Cybersecurity Solutions Westerlund, Mika;Rajala, Risto Free
1/2015 Competing on Customer Journeys Harvard Business Review Free
10/2014 Real-Time Advertising Business & Information Systems Engineering Free

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