Date Title Publication Pay/Freesort descending
8/2015 By 2017 the CMO will Spend More on IT Than the CIO Gartner Free
10/2017 Roundup: Mobile Commerce 2017 eMarketer Free
6/2013 The effects of mailing design characteristics on direct mail campaign performance International Journal of Research in Marketing Free
6/2017 Social Media Data Cookbook - For Marketers Hootsuite Free
9/2015 Digital Tactics Work Across the Buyer Journey eMarketer Free
8/2015 The Performance Marketer's Guide to Retargeting (Part II) Ad Roll Free
10/2012 MOBILE PHONE APPLICATIONS AS INNOVATIVE MARKETING TOOLS FOR HOTELS International Journal of Organizational Innovation (Online) Free
11/2014 Media mix modeling - A Monte Carlo simulation study Journal of Marketing Analytics Free
7/2017 The Mobile Marketing Starter Kit Loyalytics Free
3/2017 How To Win Digital and Real-World Traffic with Local Reviews Yext Free
1/2014 Moving Beyond Listening and Monitoring Social Media Marketing for Financial Services Accenture Free
12/2014 Agenda Overview for Social Marketing, 2015 Gartner Free
5/2016 Media Buyers in France See Changing Attribution Models as Risky eMarketer Free
9/2012 The Always Addressable Customer Forrester Free
8/2017 The Complete Back-to-School Consumer and Retailer Insights Guide Retail Me Not Free
4/2017 Five Challenges Facing Mobile Advertising in 2017 Cogniance Free
3/2015 ‘The solid gold mailbox': direct mail and the changing nature of buying and selling in the postwar United States History of Retailing and Consumption Free
9/2016 IAB-Edison Research Podcast Advertising Study Interactive Advertising Bureau Free
5/2015 Has FOMO Gotten Higher Among Mother Facebookers? eMarketer Free
12/2014 Unsophisticated Attribution Models Hurt Retargeting eMarketer Free
9/2016 Retentionomics: The Path to Profitable Growth Forbes Insights Free
2/2017 Digital Transformation 2017 eMarketer Free
5/2017 How Push Notifications Impact Retail App Retention Rates Urban Airship Free
12/2015 Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain Forbes CMO Practice Free
11/2015 What is an Untrustworthy Supply Chain Costing the US Digital Advertising Industry? Internet Advertising Bureau Free

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