Datesort descending Title Publication Pay/Free
1/2007 Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods Strategic Change $
2/2009 A Framework For Multicampaign Attribution Measurement Forrester $
3/2009 Measuring marketing: McKinsey Global Survey Results McKinsey & Company Free
6/2009 The Customer Decision Journey McKinsey Quarterly Free
10/2009 The Interactive Attribution Landscape Forrester $
12/2009 The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images Journal of Travel Research $
9/2010 The Age-Neutral Customer Journey The Silver Market Phenomenon $
1/2011 Put Video At The Heart Of Your Content Strategy Forrester $
1/2011 In-store one-to-one marketing Journal of Retailing and Consumer Services $
1/2011 Online Social Media as a Driver of Buzz Marketing: Who's Riding? International Journal of Online Marketing $
1/2011 Executive Q&A: Design Personas And Customer Journey Maps Forrester Report $
1/2011 CREATING INNOVATIVE CUSTOMER INNOVATIVE CUSTOMER INTERCEPT THROUGH DIRECT MAIL CD/ROM CAMPAIGN FOR AN ENTREPRENEURIAL SMALL FIRM Small Business Institute Research Review Free
1/2011 How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter Forrester $
1/2011 Digital Natives: The Generation That Music Product Strategy Forgot Forrester $
1/2011 The Attribution Readiness Self-Test Forrester $
2/2011 Marketing Essentials: How to Engage the Blogosphere in Media Relations Programs Gartner $
2/2011 Built in or bolt on: Why social currency is essential to social media marketing Journal of Direct, Data and Digital Marketing Practice $
2/2011 Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working Forrester $
3/2011 Following the Fashionable Friend: The Power of Social Media Journal of Advertising Research $
3/2011 TV's Currency Conversion Forrester $
3/2011 Differentiate With The Five C's Of Community Marketing Forrester $
3/2011 Branding Value Of Paid Search Forrester $
3/2011 Earned Media: The Intersection Of Interactive Marketing And PR Forrester $
3/2011 The Secret of Television's Success: Emotional Content or Rational Information? Journal of Advertising Research $
3/2011 Understanding The Intricate Digital Behaviors Of Young Consumers Forrester $

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