Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
2/2016 Brief: High-Performance Digital Marketing Programs Deliver Clear Business Outcomes Forrester Digital / Social Media Research $
2/2016 Market Trends: The Impact of Mobile Device Proliferation on Consumer Research Gartner Mobile Research $
2/2016 Analysis of the Impact of Mobile Marketing on Passenger Experience and Satisfaction at the Airport International Journal of Innovation, Management and Technology Mobile Research Free
1/2016 Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads Journal of Interactive Advertising Any Marketing Channel Research Free
1/2016 Exploring the integration of social media within integrated marketing communication frameworks Marketing Intelligence & Planning Digital / Social Media Research $
1/2016 New paradigm of digital marketing in emerging markets: from social media to social customer relationship management International Journal of Management Practice Digital / Social Media Research $
1/2016 What's Important When Buying Programmatically? eMarketer Digital / Social Media, TV / Radio Research Free
1/2016 THE STATE OF SOCIAL MARKETING Simply Measured Digital / Social Media Research Free
1/2016 Marketing Tech Trends: 10 Things Happening in 2016 Rocket Fuel Marketer Trends Study Any Marketing Channel Research Free
1/2016 Virtual & Augmented Reality: Understanding the Race for the Next Computing Platform Goldman Sachs Digital / Social Media, Emerging Channels, Mobile Research Free
1/2016 Predicting Routes to Revenue CMO Council Any Marketing Channel Research Free
1/2016 The Outlook for Data 2016: A Snapshot Into Digital Media and the Evolving Role of Audience Insight Research & Thought Leadership Digital / Social Media Research Free
1/2016 2016 RSW/US New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing RWS/US Any Marketing Channel Research Free
1/2016 2016 Industry Benchmarks for 7 Key Measurements Return Path Digital / Social Media Research Free
1/2016 Digital Pharmaceutical Marketing : A Review Research Journal of Pharmacy and Technology Digital / Social Media Research $
1/2016 Engagement Pattern of Customers in Digital & Social Media Marketing: A Study on Effect of Age group Parikalpana: K I I T Journal of Management Digital / Social Media Research Free
1/2016 Response Rate Report Marketing Insights Any Marketing Channel Research $
1/2016 Is online newspaper advertising cannibalizing print advertising? Quantitative Marketing and Economics Digital / Social Media, Print Research Free
1/2016 Market Guide for Augmented Reality Gartner Any Marketing Channel Research Free
1/2016 Brief: Unleash Social's True Value By Extending Your Focus Beyond Brand Monitoring Forrester Digital / Social Media Research $
1/2016 US DIGITAL DISPLAY ADVERTISING TRENDS eMarketer Digital / Social Media Research Free
12/2015 Take Three Steps Toward Social Success Forrester Digital / Social Media Research $
12/2015 DIGITAL & MEDIA PREDICTIONS 2016: MARKETING, TECHNOLOGY AND THE EVOLVING MEDIA MIX Millward Brown Digital / Social Media Research Free
12/2015 The Medium is the Marketplace: Digital Systems and the Intensification of Consumption Canadian Journal of Communication Digital / Social Media Research $
12/2015 Audience Targeting Top Method Used to Place TV Ads eMarketer TV / Radio Research Free

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