Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
1/2016 Brief: Unleash Social's True Value By Extending Your Focus Beyond Brand Monitoring Forrester Digital / Social Media Research $
1/2016 Response Rate Report Marketing Insights Any Marketing Channel Research $
12/2015 Cross-Device Targeting: First-Party Data, TV and Privacy Are Big Factors for 2016 eMarketer Digital / Social Media Research $
12/2015 Take Three Steps Toward Social Success Forrester Digital / Social Media Research $
12/2015 Improving direct mail targeting through customer response modeling Expert Systems with Applications Direct Mail Research $
12/2015 DIGITAL & MEDIA PREDICTIONS 2016: MARKETING, TECHNOLOGY AND THE EVOLVING MEDIA MIX Millward Brown Digital / Social Media Research Free
12/2015 The Medium is the Marketplace: Digital Systems and the Intensification of Consumption Canadian Journal of Communication Digital / Social Media Research $
12/2015 Audience Targeting Top Method Used to Place TV Ads eMarketer TV / Radio Research Free
12/2015 Build Customer Relationships With Social Customer Care Forrester Digital / Social Media Research Free
12/2015 Marketing Fact Pack Advertising Age Any Marketing Channel Research $
12/2015 Scent in Mail: The Effect of Scented Direct Mailings Journal of Economics and Behavioral Studies Direct Mail Research Free
12/2015 2016 Edition Marketing Fact Pack Advertising Age Any Marketing Channel Research Free
12/2015 Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain Forbes CMO Practice Digital / Social Media Research Free
12/2015 Retail shopper marketing: the future of promotional flyers International Journal of Retail & Distribution Management Mobile Research $
12/2015 How Publicity and Advertising Spending Affect Marketing and Company Performance: Print Media Publicity about Durable-Goods International Journal of Advertising Print Research $
12/2015 Build an Influencer Social Marketing Program That Delivers Results Gartner Digital / Social Media Research $
12/2015 Four Best Practices For Applying Through-Channel Marketing Automation Forrester Any Marketing Channel Research $
12/2015 Consumer Attitudes toward Mobile Marketing and Its Impact on Customers International Journal of Information, Business and Management Mobile Research $
12/2015 Use These Five Best Practices for Success in Life Science Digital Multichannel Marketing Gartner Digital / Social Media Research $
12/2015 Four Best Practices For Applying Through-Channel Marketing Automation Forrester Any Marketing Channel Research $
12/2015 Q&A: The Marketer's Guide To Launching Social Proactive Care Forrester Digital / Social Media Research $
11/2015 Buy Buttons: The Next Step in Social Commerce eMarketer Digital / Social Media Research Free
11/2015 Your Customers Demand Valuable Content Forrester Digital / Social Media Research $
11/2015 Putting Real-Time Interaction Management Into Context Forrester Digital / Social Media, Mobile Research $
11/2015 Predictions 2016: Social Media Risk Forrester Digital / Social Media Research $

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