Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
3/2016 Earn Buy-In For Content Marketing's Silo-Busting Benefits Forrester Digital / Social Media Research $
2/2016 Making sense of metaphor: The impact of target-group-specific headlines in direct mail Journal of Marketing Communications Direct Mail Research $
2/2016 Brief: High-Performance Digital Marketing Programs Deliver Clear Business Outcomes Forrester Digital / Social Media Research $
2/2016 Market Trends: The Impact of Mobile Device Proliferation on Consumer Research Gartner Mobile Research $
2/2016 Analysis of the Impact of Mobile Marketing on Passenger Experience and Satisfaction at the Airport International Journal of Innovation, Management and Technology Mobile Research Free
2/2016 Social media marketing must start at the top Strategic Direction Digital / Social Media Research $
2/2016 Cultural differences affect interactive television advertising Journal of Marketing Communications TV / Radio Research $
2/2016 Digital & Media Predictions 2016 Millward Brown Any Marketing Channel Research Free
2/2016 Business is calling: Click-to call and mobile marketing Journal of Digital & Social Media Marketing Mobile Research $
2/2016 The race for relevance Total Retail 2016: United States 18th Annual Global CEO Survey, 2015 Digital / Social Media, Mobile Research Free
2/2016 The Internet of Media and Entertainment Things: What Marketers Need to Know Now eMarketer Digital / Social Media, TV / Radio Research $
2/2016 Maturity Model for Mobile Marketing Gartner Mobile Research $
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Direct Mail Research Free
2/2016 Market Trends: Market Research 2016 — Use It or Lose Gartner Digital / Social Media Research $
1/2016 2016 RSW/US New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing RWS/US Any Marketing Channel Research Free
1/2016 2016 Industry Benchmarks for 7 Key Measurements Return Path Digital / Social Media Research Free
1/2016 Digital Pharmaceutical Marketing : A Review Research Journal of Pharmacy and Technology Digital / Social Media Research $
1/2016 Engagement Pattern of Customers in Digital & Social Media Marketing: A Study on Effect of Age group Parikalpana: K I I T Journal of Management Digital / Social Media Research Free
1/2016 Is online newspaper advertising cannibalizing print advertising? Quantitative Marketing and Economics Digital / Social Media, Print Research Free
1/2016 Brief: Unleash Social's True Value By Extending Your Focus Beyond Brand Monitoring Forrester Digital / Social Media Research $
1/2016 Response Rate Report Marketing Insights Any Marketing Channel Research $
1/2016 Market Guide for Augmented Reality Gartner Any Marketing Channel Research Free
1/2016 US DIGITAL DISPLAY ADVERTISING TRENDS eMarketer Digital / Social Media Research Free
1/2016 Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads Journal of Interactive Advertising Any Marketing Channel Research Free
1/2016 Exploring the integration of social media within integrated marketing communication frameworks Marketing Intelligence & Planning Digital / Social Media Research $