Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
3/2016 Use the Hierarchy of Digital Commerce Marketing Metrics to Balance Business Results Gartner Digital / Social Media Research $
3/2016 Earn Buy-In For Content Marketing's Silo-Busting Benefits Forrester Digital / Social Media Research $
3/2016 Factors Influencing Customers Buying Behavior in Mobile Marketing International Journal on Global Business Management & Research Mobile Research Free
3/2016 How Social Media Influences Shopping Behavior eMarketer Digital / Social Media Research Free
3/2016 Integrate Social Into Your Marketing RaDaR Forrester Digital / Social Media Research $
3/2016 2015 Full Year IAB Consumer Usage Digital Trend Report Interactive Advertising Bureau Digital / Social Media, Emerging Channels, Mobile Research Free
3/2016 Maximize Media ROI With A Customer-Centric Approach Forrester Digital / Social Media Research $
3/2016 Social Media and Societal Marketing: A Path for a Better Wine? Journal of Promotion Management Digital / Social Media Research $
3/2016 The L2RM Center Of Excellence Helps Build New Roles, Skills, And Structures For L2R Success Forrester Digital / Social Media Research $
3/2016 SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING Ekonomski Vjesnik Digital / Social Media Research Free
3/2016 The economic worth of product placement in prime-time television shows International Journal of Market Research TV / Radio Research $
2/2016 Market Trends: The Impact of Mobile Device Proliferation on Consumer Research Gartner Mobile Research $
2/2016 Analysis of the Impact of Mobile Marketing on Passenger Experience and Satisfaction at the Airport International Journal of Innovation, Management and Technology Mobile Research Free
2/2016 Cultural differences affect interactive television advertising Journal of Marketing Communications TV / Radio Research $
2/2016 Digital & Media Predictions 2016 Millward Brown Any Marketing Channel Research Free
2/2016 Social media marketing must start at the top Strategic Direction Digital / Social Media Research $
2/2016 The Internet of Media and Entertainment Things: What Marketers Need to Know Now eMarketer Digital / Social Media, TV / Radio Research $
2/2016 Business is calling: Click-to call and mobile marketing Journal of Digital & Social Media Marketing Mobile Research $
2/2016 The race for relevance Total Retail 2016: United States 18th Annual Global CEO Survey, 2015 Digital / Social Media, Mobile Research Free
2/2016 Market Trends: Market Research 2016 — Use It or Lose Gartner Digital / Social Media Research $
2/2016 Maturity Model for Mobile Marketing Gartner Mobile Research $
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Direct Mail Research Free
2/2016 Making sense of metaphor: The impact of target-group-specific headlines in direct mail Journal of Marketing Communications Direct Mail Research $
2/2016 Brief: High-Performance Digital Marketing Programs Deliver Clear Business Outcomes Forrester Digital / Social Media Research $
1/2016 Market Guide for Augmented Reality Gartner Any Marketing Channel Research Free

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