Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
4/2016 Embracing the Unique Viewer FreeWheel Any Marketing Channel Research Free
4/2016 CMOs Must Build An Affinity Channels Strategy To Reach New Audiences Forrester Digital / Social Media Research $
4/2016 State of Inbound Channel Marketing 2016 Averetek Digital / Social Media, Emerging Channels Research Free
4/2016 Mobile Advertising: It's Time To Get Personal Forrester Digital / Social Media Research $
4/2016 How to Align Customer Experience With Marketing Channel Operations Gartner Digital / Social Media Research $
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Digital / Social Media, Emerging Channels, Mobile Research Free
4/2016 Behind the Mind: How the brain reacts to printed and digital communication PostNord Digital / Social Media, Print Research Free
4/2016 Embrace a New Framework for Social Marketing Measurement Gartner Digital / Social Media Research $
4/2016 Direct Marketing: An Imperative In Building Effective Communication In Hospitality Enterprises Journal of Advertising Direct Mail Research Free
4/2016 Three Steps Toward a Connected Mobile Marketing Strategy: Step Two, Mobile Marketing Analytics Gartner Mobile Research $
4/2016 The 2016 Digital Marketer Experian Marketing Services Digital / Social Media Research Free
4/2016 Brief: Choose From Four Approaches To Build Your Community Forrester Any Marketing Channel Research $
3/2016 Earn Buy-In For Content Marketing's Silo-Busting Benefits Forrester Digital / Social Media Research $
3/2016 2016 State of Marketing — 55 Important Business Findings The Huffington Post Digital / Social Media, Mobile Research Free
3/2016 Paper and pixels: Putting a digital stamp on direct mail ANA Magazine Direct Mail Research Free
3/2016 Integrate Social Into Your Marketing RaDaR Forrester Digital / Social Media Research $
3/2016 Social Media and Societal Marketing: A Path for a Better Wine? Journal of Promotion Management Digital / Social Media Research $
3/2016 Maximize Media ROI With A Customer-Centric Approach Forrester Digital / Social Media Research $
3/2016 Understanding the Invisibility of the Asian-American Television Audience: Why Marketers Often Overlook "Model" Consumers Journal of Advertising Research TV / Radio Research $
3/2016 Marketing Technology: The Six Developments That Matter the Most in 2016 eMarketer Digital / Social Media Research Free
3/2016 The L2RM Center Of Excellence Helps Build New Roles, Skills, And Structures For L2R Success Forrester Digital / Social Media Research $
3/2016 SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING Ekonomski Vjesnik Digital / Social Media Research Free
3/2016 The economic worth of product placement in prime-time television shows International Journal of Market Research TV / Radio Research $
3/2016 Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness Journal of Retailing and Consumer Services Direct Mail Research $
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Catalyst Digital / Social Media, Emerging Channels, Mobile Research Free

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