Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
7/2016 Market Insight: Conversational Commerce — Hype or Reality? Gartner Digital / Social Media, Mobile Research $
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Digital / Social Media, Mobile Research Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Any Marketing Channel Research Free
7/2016 It's Time To Unleash The Database Of Affinity Forrester Digital / Social Media Research $
7/2016 Q2 2016 Social Trend Report Kinetic Soical Digital / Social Media Research Free
7/2016 Email Marketing Is a Double Win for Customer Acquisition, Retention eMarketer Digital / Social Media Research Free
7/2016 Retaining the primetime television audience European Journal of Marketing TV / Radio Research $
6/2016 DIGITAL SHOPPER MARKETING TRENDS IN THE US eMarketer Digital / Social Media Research Free
6/2016 Social Marketing Is A Vital Part Of Your Post-Digital Transformation Forrester Digital / Social Media Research $
6/2016 An Independent Study of Media Transparency in the U.S. Advertising Industry Association of National Advertisers Digital / Social Media Research Free
6/2016 On the new era of zipping and zapping: the need for research on how advertisers deal with an Era of time-shifted television program viewing on a variety of devices International Journal of Advertising TV / Radio Research $
6/2016 The Life Stages of Mail Royal Mail Direct Mail Research Free
6/2016 Social Media Engagement, Content Marketing Prove Key in Canada eMarketer Digital / Social Media Research Free
6/2016 Develop a Strategic Plan to Integrate Your Customer Engagement Hub Gartner Digital / Social Media Research $
6/2016 Use Customer Journey Analytics to Align Marketing and Digital Commerce Gartner Digital / Social Media Research $
6/2016 Political Mail and Millennials US Postal Service Direct Mail Research Free
6/2016 Mobile Consumer Behavior Is Disrupting Marketing, Learn How to Take Advantage Gartner Mobile Research $
6/2016 Promotional marketing through mobile phone SMS: a cross-cultural examination of consumer acceptance Transnational Corporations Review Mobile Research Free
6/2016 The 2016 Social Video Forecast eMarketer Digital / Social Media Research Free
5/2016 Gamification and Mobile Marketing Effectiveness Journal of Interactive Marketing Mobile Research $
5/2016 For Social Media Marketers, Facebook Produces the Best ROI eMarketer Digital / Social Media Research Free
5/2016 Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues Journal of Interactive Marketing Mobile Research $
5/2016 Planning and implementing effective mobile marketing programs Business Horizons Mobile Research $
5/2016 Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing Journal of Internet Commerce Digital / Social Media Research $
5/2016 Canadian Marketers 2016 Outlook Ignite Digital Digital / Social Media Research Free

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