Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
6/2016 Political Mail and Millennials US Postal Service Direct Mail Research Free
6/2016 Mobile Consumer Behavior Is Disrupting Marketing, Learn How to Take Advantage Gartner Mobile Research $
6/2016 Promotional marketing through mobile phone SMS: a cross-cultural examination of consumer acceptance Transnational Corporations Review Mobile Research Free
6/2016 The 2016 Social Video Forecast eMarketer Digital / Social Media Research Free
6/2016 DIGITAL SHOPPER MARKETING TRENDS IN THE US eMarketer Digital / Social Media Research Free
6/2016 Social Marketing Is A Vital Part Of Your Post-Digital Transformation Forrester Digital / Social Media Research $
6/2016 An Independent Study of Media Transparency in the U.S. Advertising Industry Association of National Advertisers Digital / Social Media Research Free
6/2016 The Life Stages of Mail Royal Mail Direct Mail Research Free
5/2016 Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement Business Horizons Any Marketing Channel Research $
5/2016 Moving from R&D to brand promotion: Building effective healthcare and pharmaceutical brands Warc Exclusive Direct Mail Research Free
5/2016 Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV eMarketer Digital / Social Media Research Free
5/2016 US Social Network Usage StatPack eMarketer Digital / Social Media Research Free
5/2016 Market Insight: In-App Transactions Drive Higher Spending, Improve Customer Experience Gartner Digital / Social Media Research $
5/2016 Advertising Mail Future Prospects in Five Scenarios USPS OIG Direct Mail Research Free
5/2016 The Purpose-Built Experience CMO Council Any Marketing Channel Research Free
5/2016 Brief: Email Can Work For B2B Financial Marketers Forrester Digital / Social Media Research $
5/2016 Marketing to Women Fluent Digital / Social Media Research Free
5/2016 Preventative Cancer Screening Direct Mail Program Response and Diagnosis Rates Value in Health Journal Direct Mail Research Free
5/2016 The Coming Wave Of Virtual Reality Forrester Any Marketing Channel Research $
5/2016 For Social Media Marketers, Facebook Produces the Best ROI eMarketer Digital / Social Media Research Free
5/2016 Gamification and Mobile Marketing Effectiveness Journal of Interactive Marketing Mobile Research $
5/2016 Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues Journal of Interactive Marketing Mobile Research $
5/2016 Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing Journal of Internet Commerce Digital / Social Media Research $
5/2016 Planning and implementing effective mobile marketing programs Business Horizons Mobile Research $
5/2016 Canadian Marketers 2016 Outlook Ignite Digital Digital / Social Media Research Free

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