Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
9/2016 Podcast: Finding and Activating Influencers Gartner Digital / Social Media Research Free
9/2016 Advertising Mail Innovations USPS OIG Digital / Social Media, Direct Mail, Mobile Research Free
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success GreyHair Any Marketing Channel Research Free
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Forrester TV / Radio Research $
9/2016 What Video Ad Length Is Best on Facebook? eMarketer Digital / Social Media Research Free
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Social Marketing Quarterly TV / Radio Research $
8/2016 CMO Survey Report: Highlights and Insights CMO Survey Any Marketing Channel Research Free
8/2016 Use Growing Mobile Payment, Shopping and Banking Adoption to Enhance User Experience Gartner Mobile Research $
8/2016 How to Balance Your Insource/Outsource Marketing Talent Mix Gartner Digital / Social Media Research $
8/2016 The Future Of Email Hinges On Context Forrester Digital / Social Media Research $
8/2016 Ad Spending In Niche Channels Spells The End Of Online Advertising As We Know It Forrester Digital / Social Media Research $
8/2016 Prepare Your Multichannel Marketing for the Internet of Things Gartner Digital / Social Media Research $
8/2016 The Performance Advertiser’s Guide to Instagram Ad Roll Digital / Social Media Research Free
8/2016 ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Journal of Marketing Management Any Marketing Channel Research $
8/2016 Three Steps to Enrich the Customer Experience With Contextualized Communications Gartner Digital / Social Media Research $
7/2016 Drive Social Marketing Success With The POST Process Forrester Digital / Social Media Research $
7/2016 Q2 2016 Social Trend Report Kinetic Soical Digital / Social Media Research Free
7/2016 Social Technographics® Defines Your Social Approach And Tactics Forrester Digital / Social Media Research $
7/2016 Email Marketing Is a Double Win for Customer Acquisition, Retention eMarketer Digital / Social Media Research Free
7/2016 Build A Case To Show Social's Value To Marketing And The Entire Enterprise Forrester Digital / Social Media Research $
7/2016 Retaining the primetime television audience European Journal of Marketing TV / Radio Research $
7/2016 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call Forrester Digital / Social Media Research $
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Royal Mail Direct Mail Research Free
7/2016 Augmented Reality: Emerging Tools To Explore Forrester Any Marketing Channel Research $
7/2016 Building Brands That Attract + Engage Fans CMO Council Any Marketing Channel Research Free

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