Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
6/2011 Marketing Essentials: Management Guide to Digital Marketing 2.0 Gartner Digital / Social Media Research $
6/2011 Brand And The Impact For eBusiness Forrester Digital / Social Media Research $
6/2011 Mixing advertising and editorial content in radio programmes International Journal of Advertising TV / Radio Research $
6/2011 Use Surveys To Measure The Brand Impact Of Interactive Marketing Campaigns Forrester Digital / Social Media Research $
6/2011 Marketing To Millennials: The Next Generation Of Purchasing Power Forrester Digital / Social Media Research $
5/2011 Two hearts in three-quarter time: How to waltz the social media/viral marketing dance Business Horizons Digital / Social Media Research Free
5/2011 Use Social Media To Boost Your TV Audience Forrester Digital / Social Media, TV / Radio Research $
5/2011 Using Facebook As A Content Platform Forrester Digital / Social Media Research $
4/2011 Take Control Of Your Social Marketing Program Forrester Digital / Social Media Research $
4/2011 The New Blogging Strategy For Consumer Brands Forrester Digital / Social Media Research $
4/2011 Will Facebook Ever Drive eCommerce? Forrester Digital / Social Media Research Free
3/2011 TV's Currency Conversion Forrester TV / Radio Research $
3/2011 Differentiate With The Five C's Of Community Marketing Forrester Digital / Social Media Research $
3/2011 Earned Media: The Intersection Of Interactive Marketing And PR Forrester Digital / Social Media Research $
3/2011 Following the Fashionable Friend: The Power of Social Media Journal of Advertising Research Digital / Social Media Research $
3/2011 Understanding The Intricate Digital Behaviors Of Young Consumers Forrester Digital / Social Media Research $
3/2011 Branding Value Of Paid Search Forrester Digital / Social Media Research $
3/2011 The Secret of Television's Success: Emotional Content or Rational Information? Journal of Advertising Research TV / Radio Research $
2/2011 Marketing Essentials: How to Engage the Blogosphere in Media Relations Programs Gartner Digital / Social Media Research $
2/2011 Built in or bolt on: Why social currency is essential to social media marketing Journal of Direct, Data and Digital Marketing Practice Digital / Social Media Research $
2/2011 Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working Forrester Digital / Social Media Research $
1/2011 How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter Forrester Digital / Social Media Research $
1/2011 In-store one-to-one marketing Journal of Retailing and Consumer Services Digital / Social Media Research $
1/2011 Put Video At The Heart Of Your Content Strategy Forrester Digital / Social Media Research $
1/2011 CREATING INNOVATIVE CUSTOMER INNOVATIVE CUSTOMER INTERCEPT THROUGH DIRECT MAIL CD/ROM CAMPAIGN FOR AN ENTREPRENEURIAL SMALL FIRM Small Business Institute Research Review Direct Mail Research Free

Pages