Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
7/2011 Get Control Of Financial Services Social Marketing Forrester Digital / Social Media Research $
7/2011 Better at Life Stuff: Consumption, Identity, and Class in Apple’s “Get a Mac” Campaign Journal of Communication Inquiry TV / Radio Research $
7/2011 Branding over Internet and TV Advertising Journal of Promotion Management TV / Radio Research $
7/2011 Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load Journal of Travel & Tourism Marketing TV / Radio Research $
7/2011 How To Measure The Brand Impact Of Paid Search Forrester Digital / Social Media Research Free
7/2011 The Five Ways Interactive Marketers Should Use Social Data Forrester Digital / Social Media Research $
7/2011 Become A Social CMO Forrester Digital / Social Media Research $
7/2011 Engage Women With Personal And Relevant Social Interactions Forrester Digital / Social Media Research $
7/2011 Fans, Friends, and Followers: Social Media in the Retailers' Marketing Mix The Journal of Applied Business and Economics Digital / Social Media Research Free
7/2011 Case Study: Dell's Social Media Listening Command Center Builds Customer Relationships Forrester Digital / Social Media Research $
7/2011 Updated 2011: Use Social Media To Boost Your TV Audience Forrester Digital / Social Media, TV / Radio Research $
6/2011 Brand And The Impact For eBusiness Forrester Digital / Social Media Research $
6/2011 Use Surveys To Measure The Brand Impact Of Interactive Marketing Campaigns Forrester Digital / Social Media Research $
6/2011 Marketing To Millennials: The Next Generation Of Purchasing Power Forrester Digital / Social Media Research $
6/2011 Marketing Essentials: Management Guide to Digital Marketing 2.0 Gartner Digital / Social Media Research $
6/2011 How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities Journal of Marketing Research TV / Radio Research $
6/2011 Mixing advertising and editorial content in radio programmes International Journal of Advertising TV / Radio Research $
6/2011 Crowdsourcing Gains Legitimacy For Advertisers Forrester Digital / Social Media, Mobile, TV / Radio Research $
6/2011 Impact of radio advertisements on buying behaviour of urban commuters International Journal of Retail & Distribution Managemen TV / Radio Research $
6/2011 Social CRM: How a $5,000 Investment in Social CRM Yielded $440,000 in Sales Gartner Digital / Social Media Research $
5/2011 Using Facebook As A Content Platform Forrester Digital / Social Media Research $
5/2011 Two hearts in three-quarter time: How to waltz the social media/viral marketing dance Business Horizons Digital / Social Media Research Free
5/2011 Use Social Media To Boost Your TV Audience Forrester Digital / Social Media, TV / Radio Research $
4/2011 Take Control Of Your Social Marketing Program Forrester Digital / Social Media Research $
4/2011 Will Facebook Ever Drive eCommerce? Forrester Digital / Social Media Research Free

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