Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
3/2017 US Digital Media Usage: A Snapshot of 2017 IBM Any Marketing Channel Research Free
3/2017 Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing iProspect Digital / Social Media Research Free
3/2017 Artificial Intelligence: The Bridge Between Data & Personalization Emarsys Emerging Channels Research Free
3/2017 Omni-channel Report Card Self Assessment IBM Any Marketing Channel Research Free
3/2017 What’s the Big Deal? A Look Inside 6 Different Types of Email Offers YesMail Digital / Social Media Research Free
3/2017 Display Ads and Inbound Marketing Hubspot & Adroll Digital / Social Media Research Free
3/2017 Infographic Commerce Snapshot eMarketer Digital / Social Media Research Free
2/2017 Tuned In: The Brain’s Response to Ad Sequencing USPS OIG Digital / Social Media, Direct Mail Research Free
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Marketo Digital / Social Media Research Free
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  App Annie Mobile Research Free
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Ad Roll Digital / Social Media Research Free
1/2017 Mobile Retail Trends Report: Mobile Shopping & Influence During Cyber Week 2016 Urban Airship Mobile Research Free
1/2017 2017 App Marketing Guide Loyalytics Digital / Social Media Research Free
12/2016 TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS Warc Any Marketing Channel Research Free
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail ANA Magazine Direct Mail Research Free
11/2016 Direct Mail: Email is fast but letter is better Market Leader Direct Mail Research Free
11/2016 How B2B Marketing Automation Service Providers Help Drive Marketing Transformation Forrester Any Marketing Channel Research $
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Any Marketing Channel Research Free
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Journal of Business Research Digital / Social Media Research Free
10/2016 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 eMarketer Digital / Social Media Research Free
10/2016 Drive Returns With Adaptive Content Promotion Forrester Digital / Social Media Research $
10/2016 SOCIAL MEDIA MARKETING: THE NEXT GENERATION OF BUSINESS ENGAGEMENT International Journal of Management Research and Reviews Digital / Social Media Research Free
10/2016 Virtual Reality Industry Report: Fall 2016 Greenlight Insights Digital / Social Media, Emerging Channels, Mobile Research $
10/2016 How Analytics Drives Customer Life-Cycle Management Forrester Digital / Social Media Research $
10/2016 Instagram Advertising: What Marketers Need to Know eMarketer Digital / Social Media Research $

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