Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
6/2017 Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Advertising Research Foundation Digital / Social Media Research $
6/2017 7 TV Ad Trends for 2017 TV Squared TV / Radio Research Free
6/2017 Social Media Data Cookbook - For Marketers Hootsuite Digital / Social Media Research Free
5/2017 Email Benchmark Report: The New Age of Email Marketing Yes LifeCycle Marketing Digital / Social Media Research Free
5/2017 The Growth Marketer's Guide to Email Metrics Iterable Digital / Social Media Research Free
5/2017 Search Marketing 2017 eMarketer Emerging Channels Research Free
5/2017 The Everywhere Brand Yext Digital / Social Media Research Free
5/2017 Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Emarsys Mobile Research Free
5/2017 Email Deliverability Guide Yes LifeCycle Marketing Digital / Social Media Research Free
5/2017 StatPack: US Mobile Time Spent and Activities 2017 eMarketer Mobile Research Free
5/2017 Why Omni-Channel Retailers are Winning Salesforce Any Marketing Channel Research Free
5/2017 The ROI of Automation Salesforce Pardot Emerging Channels Research Free
5/2017 How Direct Mail Is Winning in the Age of the Internet Experian Data Quality group Direct Mail Research Free
5/2017 A Buyer’s Guide To Mobile Marketing. Loyalytics Mobile Research Free
5/2017 How Push Notifications Impact Retail App Retention Rates Urban Airship Mobile Research Free
5/2017 Here Are The Advertising Types That Consumers Say They Tolerate the Most Marketing Charts Any Marketing Channel Research Free
5/2017 Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility eMarketer Digital / Social Media Research Free
4/2017 Location-Based Marketing in Retail Roundup eMarketer Digital / Social Media Research Free
4/2017 The Complete Guide to Social Media for B2B Marketers Salesforce Pardot Digital / Social Media Research Free
4/2017 The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them Marketo Digital / Social Media Research Free
4/2017 State of Online Retail Performance Soasta Any Marketing Channel Research Free
4/2017 2017 Consumer Trends Report Crimson Hexagon Digital / Social Media Research Free
4/2017 Five Challenges Facing Mobile Advertising in 2017 Cogniance Mobile Research Free
4/2017 Adopt an App+ Strategy, Move Beyond Apps to Win, Serve and Retain Your Customers Forrester Any Marketing Channel Research Free
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Iterable Digital / Social Media, Mobile Research Free

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