Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
5/2017 Email Deliverability Guide Yes LifeCycle Marketing Digital / Social Media Research Free
5/2017 StatPack: US Mobile Time Spent and Activities 2017 eMarketer Mobile Research Free
5/2017 Why Omni-Channel Retailers are Winning Salesforce Any Marketing Channel Research Free
4/2017 Personalization Roadmap: 6 Steps to Creating a Personalized Customer Experience Yes LifeCycle Marketing Digital / Social Media Research Free
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Bouncex Digital / Social Media, Mobile Research Free
4/2017 Getting Direct With Direct Mail United States Postal Service Direct Mail Research Free
4/2017 Mobile App Marketing Your Guide to the Basics App Annie Mobile Research Free
4/2017 2017 Mobile Loyalty Report 3Cinteractive Research Free
4/2017 4 Steps to Boosting Your Email Marketing Strategy BounceX Digital / Social Media Research Free
4/2017 The Enterprise Guide to Omni-Channel Marketing Loyalytics Any Marketing Channel Research Free
4/2017 ADI: AR, VR, And Wearables Emerge As Travel Industry Disruptors CMO Emerging Channels Research Free
4/2017 2017 Email Benchmarks & Trends Report Inbox Marketer Any Marketing Channel Research Free
4/2017 Location-Based Marketing in Retail Roundup eMarketer Digital / Social Media Research Free
4/2017 The Complete Guide to Social Media for B2B Marketers Salesforce Pardot Digital / Social Media Research Free
4/2017 The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them Marketo Digital / Social Media Research Free
4/2017 State of Online Retail Performance Soasta Any Marketing Channel Research Free
4/2017 2017 Consumer Trends Report Crimson Hexagon Digital / Social Media Research Free
4/2017 Five Challenges Facing Mobile Advertising in 2017 Cogniance Mobile Research Free
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Iterable Digital / Social Media, Mobile Research Free
4/2017 Adopt an App+ Strategy, Move Beyond Apps to Win, Serve and Retain Your Customers Forrester Any Marketing Channel Research Free
4/2017 The Fundamentals of Social Media Analytics Crimson Hexagon Any Marketing Channel Research Free
3/2017 What’s the Big Deal? A Look Inside 6 Different Types of Email Offers YesMail Digital / Social Media Research Free
3/2017 Display Ads and Inbound Marketing Hubspot & Adroll Digital / Social Media Research Free
3/2017 Infographic Commerce Snapshot eMarketer Digital / Social Media Research Free
3/2017 US Digital Media Usage: A Snapshot of 2017 IBM Any Marketing Channel Research Free

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