Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Titlesort descending Publication Marketing Channel Document Source Pay/Free
11/2012 "Owner" And "Sponsor" B2B Community Success Metrics Forrester Digital / Social Media Research $
1/2015 'You Media': audiencing as marketing in social media Media, Culture & Society Digital / Social Media Research Free
11/2012 2013 Planning Brief: Listen To Customers, Engage With Influencers Forrester Digital / Social Media Research $
3/2016 2015 Full Year IAB Consumer Usage Digital Trend Report Interactive Advertising Bureau Digital / Social Media, Emerging Channels, Mobile Research Free
1/2015 2015 Social Media Trends & Opportunities SMK Digital / Social Media Research Free
4/2015 2015: The Year Of The Big Digital Shift Forrester Digital / Social Media Research $
7/2016 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call Forrester Digital / Social Media Research $
12/2015 2016 Edition Marketing Fact Pack Advertising Age Any Marketing Channel Research Free
1/2016 2016 Industry Benchmarks for 7 Key Measurements Return Path Digital / Social Media Research Free
1/2016 2016 RSW/US New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing RWS/US Any Marketing Channel Research Free
3/2016 2016 State of Marketing — 55 Important Business Findings The Huffington Post Digital / Social Media, Mobile Research Free
1/2017 2017 App Marketing Guide Loyalytics Digital / Social Media Research Free
4/2017 2017 Consumer Trends Report Crimson Hexagon Digital / Social Media Research Free
4/2017 2017 Email Benchmarks & Trends Report Inbox Marketer Any Marketing Channel Research Free
4/2017 2017 Mobile Loyalty Report 3Cinteractive Research Free
4/2017 4 Steps to Boosting Your Email Marketing Strategy BounceX Digital / Social Media Research Free
7/2015 A Bias For Action Canada Post Direct Mail Research Free
5/2017 A Buyer’s Guide To Mobile Marketing. Loyalytics Mobile Research Free
6/2014 A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective Behaviour & Information Technology Mobile Research $
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Mobile Research Free
9/2014 A Marketing Analytics Framework for CMOs Gartner Digital / Social Media Research $
7/2015 A marketing communications approach for the digital era: Managerial guidelines for social media integration Business Horizons Digital / Social Media Research $
8/2015 A relational approach to direct mail consumption: The perspective of engagement regimes European Journal of Marketing Print Research $
4/2013 A Repeatable Framework for Building Great Digital Campaigns Gartner Digital / Social Media Research $
7/2016 Ad Agency Clients Are Most Interested in Advertising on TV eMarketer TV / Radio Research Free

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