Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publication Marketing Channel Document Source Pay/Freesort descending
9/2015 Break Through The Hype Of Social Selling Forrester Digital / Social Media Research Free
6/2017 7 TV Ad Trends for 2017 TV Squared TV / Radio Research Free
9/2014 The effects of product involvement and impulse buying on purchase intentions in mobile text advertising Electronic Commerce Research and Applications Mobile Research Free
9/2016 IAB-Edison Research Podcast Advertising Study Interactive Advertising Bureau Digital / Social Media, Emerging Channels Research Free
5/2016 For Social Media Marketers, Facebook Produces the Best ROI eMarketer Digital / Social Media Research Free
12/2012 Comparing Two Direct Mail Strategies to Sell Native Plants in a Campaign to Promote Natural Lake Shorelines Social Marketing Quarterly Direct Mail Research Free
8/2017 StatPack: US Omnichannel Retail eMarketer Any Marketing Channel Research Free
2/2016 The race for relevance Total Retail 2016: United States 18th Annual Global CEO Survey, 2015 Digital / Social Media, Mobile Research Free
11/2014 MOTHERS’ LITTLE HELPERS: The Mixed Blessings of Smartphones and Social Media eMarketer Digital / Social Media Research Free
1/2015 'You Media': audiencing as marketing in social media Media, Culture & Society Digital / Social Media Research Free
10/2016 SOCIAL MEDIA MARKETING: THE NEXT GENERATION OF BUSINESS ENGAGEMENT International Journal of Management Research and Reviews Digital / Social Media Research Free
11/2017 Q3 2017 Email Benchmark Report Yes LifeCycle Marketing Digital / Social Media Research Free
2/2017 Tuned In: The Brain’s Response to Ad Sequencing USPS OIG Digital / Social Media, Direct Mail Research Free
7/2013 THE GLOBAL SOCIAL NETWORK LANDSCAPE eMarketer Digital / Social Media Research Free
10/2014 The new (and ever-evolving) direct and digital marketing ecosystem Journal of Direct, Data and Digital Marketing Practice Digital / Social Media Research Free
1/2016 2016 Industry Benchmarks for 7 Key Measurements Return Path Digital / Social Media Research Free
11/2013 Enhancing Mail for Digital Natives USPS OIG Digital / Social Media, Direct Mail Research Free
3/2016 How Social Media Influences Shopping Behavior eMarketer Digital / Social Media Research Free
5/2017 How Direct Mail Is Winning in the Age of the Internet Experian Data Quality group Direct Mail Research Free
10/2015 Digital Advertising Insights: A Treasure Chest For CMOs To Open Google Digital / Social Media Research Free
9/2016 Internet Users in Canada Love and Fear Social Media eMarketer Digital / Social Media Research Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Mobile Research Free
6/2017 Social Media Data Cookbook - For Marketers Hootsuite Digital / Social Media Research Free
3/2016 2015 Full Year IAB Consumer Usage Digital Trend Report Interactive Advertising Bureau Digital / Social Media, Emerging Channels, Mobile Research Free
4/2016 The 2016 Digital Marketer Experian Marketing Services Digital / Social Media Research Free

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