Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publication Marketing Channel Document Source Pay/Freesort descending
3/2009 Measuring marketing: McKinsey Global Survey Results McKinsey & Company Any Marketing Channel Research Free
12/2011 Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults Procedia - Social and Behavioral Sciences Mobile Research Free
3/2016 Factors Influencing Customers Buying Behavior in Mobile Marketing International Journal on Global Business Management & Research Mobile Research Free
4/2016 Behind the Mind: How the brain reacts to printed and digital communication PostNord Digital / Social Media, Print Research Free
9/2013 THE GLOBAL MEDIA INTELLIGENCE REPORT eMarketer Digital / Social Media Research Free
1/2016 2016 RSW/US New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing RWS/US Any Marketing Channel Research Free
12/2015 Build Customer Relationships With Social Customer Care Forrester Digital / Social Media Research Free
4/2017 Mobile App Marketing Your Guide to the Basics App Annie Mobile Research Free
4/2015 Social Media Marketing in Luxury Retail International Journal of Online Marketing Digital / Social Media Research Free
4/2017 2017 Mobile Loyalty Report 3Cinteractive Research Free
1/2014 Moving Beyond Listening and Monitoring Social Media Marketing for Financial Services Accenture Digital / Social Media Research Free
4/2013 An integrated marketing communications perspective on social media metrics International Journal of Integrated Marketing Communications Digital / Social Media Research Free
9/2016 The Data-Centric Organization Interactive Advertising Bureau Emerging Channels Research Free
9/2015 The Print Campaign Analysis  Magazine Publishers Assn. Digital / Social Media, Mobile, Print Research Free
3/2015 Filtered Photos Still Brands' Instagram Go-To eMarketer Digital / Social Media Research Free
1/2012 The New Messaging Mandate Forrester Digital / Social Media, Mobile Research Free
10/2011 Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands Industrial Marketing Management Digital / Social Media Research Free
8/2017 The Big Rewards of Email Deliverability Sparkpost Any Marketing Channel Research Free
8/2017 StatPack: US Omnichannel Retail eMarketer Any Marketing Channel Research Free
11/2014 MOTHERS’ LITTLE HELPERS: The Mixed Blessings of Smartphones and Social Media eMarketer Digital / Social Media Research Free
7/2015 A Bias For Action Canada Post Direct Mail Research Free
2/2017 Tuned In: The Brain’s Response to Ad Sequencing USPS OIG Digital / Social Media, Direct Mail Research Free
7/2013 THE GLOBAL SOCIAL NETWORK LANDSCAPE eMarketer Digital / Social Media Research Free
3/2013 Advertising Analytics 2.0 Harvard Business Review Any Marketing Channel Research Free
8/2015 THE CHANGING FACE OF CO-OP: Digital Media Forges New Opportunities for Brand Managers Borrell Associates Digital / Social Media Research Free

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