Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publication Marketing Channel Document Source Pay/Freesort descending
9/2011 The Repetition-Break Plot Structure Makes Effective Television Advertisements Journal of Marketing TV / Radio Research Free
8/2016 The Performance Advertiser’s Guide to Instagram Ad Roll Digital / Social Media Research Free
7/2015 TV Campaigns Extend Reach via Facebook Ads eMarketer Digital / Social Media Research Free
5/2014 Media Buying’s Evolution Challenges Forrester Any Marketing Channel Research Free
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Any Marketing Channel Research Free
4/2017 Location-Based Marketing in Retail Roundup eMarketer Digital / Social Media Research Free
9/2016 What Video Ad Length Is Best on Facebook? eMarketer Digital / Social Media Research Free
5/2017 Email Benchmark Report: The New Age of Email Marketing Yes LifeCycle Marketing Digital / Social Media Research Free
10/2016 Connected Consumer Roundup eMarketer Digital / Social Media, Mobile Research Free
9/2015 Break Through The Hype Of Social Selling Forrester Digital / Social Media Research Free
7/2017 FitForCommerce Report 2017: From Idea to Doorstep FitforCommerce Any Marketing Channel Research Free
4/2015 SMBs Put Their Money Where Success Is: Websites eMarketer Digital / Social Media Research Free
10/2015 What is marketing automation? Journal of Direct, Data and Digital Marketing Practice Direct Mail, Emerging Channels Research Free
9/2014 Mail Innovations USPS OIG Digital / Social Media, Direct Mail, Mobile Research Free
12/2012 Comparing Two Direct Mail Strategies to Sell Native Plants in a Campaign to Promote Natural Lake Shorelines Social Marketing Quarterly Direct Mail Research Free
7/2011 How To Measure The Brand Impact Of Paid Search Forrester Digital / Social Media Research Free
4/2015 Programmatic Creative: Look to Existing Processes for Guidance, Creating Ads on the Fly: Fostering Creativity in the Programmatic Era eMarketer Digital / Social Media Research Free
2/2013 Targeted Advertising in Magazine Markets and the Advent of the Internet Management Science Print Research Free
2/2015 What Digital Video Ad Format Is the Most Affordable? eMarketer Digital / Social Media Research Free
1/2017 2017 App Marketing Guide Loyalytics Digital / Social Media Research Free
4/2017 The Complete Guide to Social Media for B2B Marketers Salesforce Pardot Digital / Social Media Research Free
1/2015 'You Media': audiencing as marketing in social media Media, Culture & Society Digital / Social Media Research Free
9/2015 Predictions 2016: Social Gets Reinforcements Forrester Digital / Social Media Research Free
5/2017 The Growth Marketer's Guide to Email Metrics Iterable Digital / Social Media Research Free
4/2016 Gartner Digital Marketing Transit Map Gartner Digital / Social Media, Emerging Channels, Mobile Research Free

Pages