Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publication Marketing Channel Document Source Pay/Freesort descending
5/2016 Preventative Cancer Screening Direct Mail Program Response and Diagnosis Rates Value in Health Journal Direct Mail Research Free
12/2012 An Empirical Study of Email-Based Advertisement and its Influence on Consumers' Attitude International Review of Management and Marketing Digital / Social Media Research Free
5/2017 The Everywhere Brand Yext Digital / Social Media Research Free
1/2016 Marketing Tech Trends: 10 Things Happening in 2016 Rocket Fuel Marketer Trends Study Any Marketing Channel Research Free
3/2016 2016 State of Marketing — 55 Important Business Findings The Huffington Post Digital / Social Media, Mobile Research Free
5/2014 DIGITAL AD SPENDING BENCHMARKS BY INDUSTRY: THE COMPLETE EMARKETER SERIES eMarketer Digital / Social Media Research Free
8/2012 Comparative Effectiveness of Radio, Print and Web Advertising Social Science Research Network Digital / Social Media, Print, TV / Radio Research Free
7/2017 2017 Email Marketing Industry Report Emma Digital / Social Media Research Free
3/2016 Paper and pixels: Putting a digital stamp on direct mail ANA Magazine Direct Mail Research Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Any Marketing Channel Research Free
9/2015 LGBT Baby Boomers Spend Less Time with Social eMarketer Digital / Social Media Research Free
12/2013 Want To Be Loved? Go Mobile! International Journal of Mobile Marketing Mobile Research Free
10/2017 Emoji Use in Email Subject Lines Return Path Digital / Social Media Research Free
12/2014 The Bot Baseline: Fraud in Digital Advertising Association of National Advertisers Digital / Social Media Research Free
11/2011 Context effects of TV programme-induced interactivity and telepresence on advertising responses International Journal of Advertising TV / Radio Research Free
1/2012 Moving targets and experiments: One publisher's mobile journey Information Services & Use Digital / Social Media Research Free
2/2018 2018 Email Marketing Lookbook Return Path Digital / Social Media Research Free
2/2015 LinkedIn Lives Up to Its B2B Reputation eMarketer Digital / Social Media Research Free
12/2015 DIGITAL & MEDIA PREDICTIONS 2016: MARKETING, TECHNOLOGY AND THE EVOLVING MEDIA MIX Millward Brown Digital / Social Media Research Free
11/2014 US Digital Marketing Forecast, 2014 To 2019 Forrester Digital / Social Media, Direct Mail, Mobile, TV / Radio Research Free
6/2015 Want to Talk to Me?: What Customers Want in Exchange for Their Personal Information Royal Mail Any Marketing Channel Research Free
7/2012 Social Media Marketing and Brands' Social Marketing Behavior Central European Business Review Digital / Social Media Research Free
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Journal of Business Research Digital / Social Media Research Free
4/2017 State of Online Retail Performance Soasta Any Marketing Channel Research Free
3/2015 ‘The solid gold mailbox': direct mail and the changing nature of buying and selling in the postwar United States History of Retailing and Consumption Direct Mail Research Free

Pages