Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publication Marketing Channel Document Source Pay/Freesort descending
5/2017 The Growth Marketer's Guide to Email Metrics Iterable Digital / Social Media Research Free
4/2016 Gartner Digital Marketing Transit Map Gartner Digital / Social Media, Emerging Channels, Mobile Research Free
3/2016 Strategic Approach in Social Media Marketing and a Study on Successful Facebook Cases European Scientific Journal Any Marketing Channel Research Free
11/2015 Buy Buttons: The Next Step in Social Commerce eMarketer Digital / Social Media Research Free
4/2016 Trends In The Evolution Of Mobile Commerce Quaestus Mobile Research Free
7/2015 Can marketing automation be the glue that helps align sales and marketing? Journal of Direct, Data and Digital Marketing Practice Any Marketing Channel, Emerging Channels Research Free
3/2015 Influencer Marketing: All It's Cracked Up to Be? eMarketer Digital / Social Media Research Free
5/2014 The Role Of Print Advertising During Product Recall Crisis Innovare Journal of Business Management Print Research Free
10/2013 Consumer acceptance of mobile marketing communications using the QR code Journal of Direct, Data and Digital Marketing Practice Mobile Research Free
1/2016 Market Guide for Augmented Reality Gartner Any Marketing Channel Research Free
4/2015 Programmatic Creative: Look to Existing Processes for Guidance, Creating Ads on the Fly: Fostering Creativity in the Programmatic Era eMarketer Digital / Social Media Research Free
6/2016 An Independent Study of Media Transparency in the U.S. Advertising Industry Association of National Advertisers Digital / Social Media Research Free
2/2013 Targeted Advertising in Magazine Markets and the Advent of the Internet Management Science Print Research Free
2/2015 What Digital Video Ad Format Is the Most Affordable? eMarketer Digital / Social Media Research Free
1/2017 2017 App Marketing Guide Loyalytics Digital / Social Media Research Free
9/2015 Using Doordrops to Build Your Business Royal Mail Direct Mail Research Free
4/2017 The Complete Guide to Social Media for B2B Marketers Salesforce Pardot Digital / Social Media Research Free
5/2014 It’s all about Mail and Email Royal Mail Digital / Social Media, Direct Mail Research Free
2/2016 Analysis of the Impact of Mobile Marketing on Passenger Experience and Satisfaction at the Airport International Journal of Innovation, Management and Technology Mobile Research Free
5/2017 Search Marketing 2017 eMarketer Emerging Channels Research Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Digital / Social Media, Mobile Research Free
6/2015 Enhancing the Value of Mail: The Human Response USPS OIG Digital / Social Media, Direct Mail Research Free
5/2016 Canadian Marketers 2016 Outlook Ignite Digital Digital / Social Media Research Free
4/2012 TurboTax Tries Direct Response Television… Again International Journal of Integrated Marketing Communications TV / Radio Research Free
7/2015 Marketing automation: Lessons learnt so far … Journal of Direct, Data and Digital Marketing Practice Any Marketing Channel Research Free

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