Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
7/2017 Break Through the Hype: Uncover the Reality of AI Oracle Emerging Channels Research Free
7/2017 2017 Email Marketing Industry Report Emma Digital / Social Media Research Free
7/2017 The Mobile Marketing Starter Kit Loyalytics Mobile Research Free
7/2017 The 2017 Social Landscape for E-Commerce Sellers Channel Advisor Digital / Social Media Research Free
7/2017 Hitting the Mark 2017 Dot Mailer Digital / Social Media Research Free
7/2017 Essential 2017 E-Commerce Calendar: July-December Channel Advisor Digital / Social Media Research Free
7/2017 Global App Economy Forecast App Annie Mobile Research Free
7/2017 FitForCommerce Report 2017: From Idea to Doorstep FitforCommerce Any Marketing Channel Research Free
6/2017 Mobile Marketing Guide: Effective SMS Campaigns that Engage and Convert Listrak Mobile Research Free
6/2017 Put an End to Tv Waste TV Squared TV / Radio Research Free
6/2017 Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Advertising Research Foundation Digital / Social Media Research $
6/2017 7 TV Ad Trends for 2017 TV Squared TV / Radio Research Free
6/2017 Social Media Data Cookbook - For Marketers Hootsuite Digital / Social Media Research Free
6/2017 Bringing Programmatic Home Pebble Post Digital / Social Media Research Free
5/2017 Search Marketing 2017 eMarketer Emerging Channels Research Free
5/2017 The Everywhere Brand Yext Digital / Social Media Research Free
5/2017 Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Emarsys Mobile Research Free
5/2017 Email Deliverability Guide Yes LifeCycle Marketing Digital / Social Media Research Free
5/2017 StatPack: US Mobile Time Spent and Activities 2017 eMarketer Mobile Research Free
5/2017 Why Omni-Channel Retailers are Winning Salesforce Any Marketing Channel Research Free
5/2017 The ROI of Automation Salesforce Pardot Emerging Channels Research Free
5/2017 How Direct Mail Is Winning in the Age of the Internet Experian Data Quality group Direct Mail Research Free
5/2017 A Buyer’s Guide To Mobile Marketing. Loyalytics Mobile Research Free
5/2017 How Push Notifications Impact Retail App Retention Rates Urban Airship Mobile Research Free
5/2017 Here Are The Advertising Types That Consumers Say They Tolerate the Most Marketing Charts Any Marketing Channel Research Free

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