A key marketing goal is to reach consumers at moments that most influence their decisions. Whether using television, radio, direct mail, or digital to connect with customers, understanding when in the buying process consumers are open to influences is crucial to maximize the effectiveness of each marketing channel. This page contains research about when consumers’ absorb, retain, or act on various media types or how they can be optimally combined to yield the greatest return on investment for the marketer.

Customer Journey Research

Datesort ascending Title Publication Touchpoints Pay/Free
1/2011 Executive Q&A: Design Personas And Customer Journey Maps Forrester Report $
9/2010 The Age-Neutral Customer Journey The Silver Market Phenomenon $
6/2009 The Customer Decision Journey McKinsey Quarterly Free

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