A key marketing goal is to reach consumers at moments that most influence their decisions. Whether using television, radio, direct mail, or digital to connect with customers, understanding when in the buying process consumers are open to influences is crucial to maximize the effectiveness of each marketing channel. This page contains research about when consumers’ absorb, retain, or act on various media types or how they can be optimally combined to yield the greatest return on investment for the marketer.

Customer Journey Research

Datesort ascending Title Publication Touchpoints Pay/Free
6/2017 Mastering Identity Mapping of the Connected Consumer 4 Info Free
6/2017 Building Consumer Brand Infatuation: How Popular Retail and Travel Brands are Crushing Customer Churn with Great Experiences Signal Free
5/2017 US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media e-Marketer Free
5/2017 The Motivated Mobile Customer YieldBot Free
5/2017 Roundup: Measuring and Optimizing the Customer Experience eMarketer Free
5/2017 The CMO Solution Guide: Why Customer Identity Matters for Great Customer Experiences Signal Free
4/2017 People-Based Marketing: Intelligence for a New Age Visual IQ Free
4/2017 Customer Data Management: Next-Gen Tools for the Retail Industry Session M Free
4/2017 Separating Signal From Noise Bazaar Voice Free
4/2017 WHAT CUSTOMER EXPERIENCE PROFESSIONALS MUST DO TO BE RELEVANT TO THE C-SUITE Walker Information Free
4/2017 2017 Digital Marketing Campaigns Benchmark Report Listrak Free
2/2017 The Updated Buyer’s Journey: Why Web Tracking Matters Bright Funnel Free
2/2017 2017 Mobile Wallet Playbook:"Engaging the Other 80%" 3Cinteractive Free
2/2017 10 Key Marketing Trends for 2017 IBM Marketing Cloud Free
1/2017 The State of Cash Back Offers: Consumer Insights for Retailers Retail Me Not Free
11/2016 Full-Funnel Marketing Strategies Ad Roll Free
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success GreyHair Free
9/2016 The New World Of Customer Journey Mapping Software Forrester Report $
9/2016 Retentionomics: The Path to Profitable Growth Forbes Insights Loyalty Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Consideration Free
7/2016 Understanding the Customer Journey to Create Excellent Customer Experiences in Bookshops International Journal of Marketing Studies Free
6/2016 B2B Marketers Must Step Up to Support Sales eMarketer Consideration $
6/2016 Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys Journal of Retailing Consideration $
6/2016 Market Guide for Customer Journey Analytics Gartner $
6/2016 Emotionally engaging customers in the digital age: the case study of "Burberry love" Journal of Fashion Marketing and Management Loyalty Free

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