Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Titlesort descending Publication Objectives Pay/Free
5/2016 The Purpose-Built Experience CMO Council Free
4/2016 The Right Customer Data can Drive Consumer Action Direct Marketing Free
6/2017 The Secrets to Enabling Omnichannel Retailing MuleSoft Free
7/2017 The State and Future of Loyalty: Perspective from the Experts DMN Free
8/2017 The State of Engagement Marketo Free
6/2016 The Strategic Role Of Identity Resolution Forrester Free
7/2014 The Ultimate Marketing Machine Harvard Business Review $
9/2015 This Time It's Personal - Discover How Valued Mail Can Drive Value for Advertisers Royal Mail Free
5/2016 TubeMogul Quarterly Report Q1 2016 TubeMogul Free
12/2011 Twitter: The Public Forum For Your Brand Forrester $
4/2016 U.S. Brand Activation Marketing Forecast report Association of National Advertisers Free
7/2017 Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce Emarsys Free
9/2011 Use Interactive Marketing Dashboards To Improve Decision-Making Forrester $
8/2016 Use Programmatic Media To Boost Branding Forrester $
9/2015 Using Doordrops to Build Your Business Royal Mail Free
3/2012 Value Propositions and Marketing Objectives Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, Second Edition $
10/2016 Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality Forrester Free
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Catalyst Free
9/2015 What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? Magazine Publishers Assn. Free
11/2015 What is an Untrustworthy Supply Chain Costing the US Digital Advertising Industry? Internet Advertising Bureau Free
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Free
5/2015 Why Retailers Are Buying In to Programmatic eMarketer Free