Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort ascending Title Publication Objectives Pay/Free
6/2017 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free
6/2017 Predictive Marketing 2017 eMarketer Free
5/2017 Retargeting 101: Results that Will Get you Promoted Adroll Free
5/2017 Content Land: Find the Best Type of Visual for Your Objectives and Content Marketo Free
5/2017 The Definitive Guide to Engaging Content Marketing Marketo Free
3/2017 FROM THE TOP OF THE FUNNEL TO THE FINAL SALE 4 Info Free
3/2017 How To Win Digital and Real-World Traffic with Local Reviews Yext Free
2/2017 The Must Have Email Marketing Reports Inbox Marketer Free
1/2017 Retail Shopping: Delivering Omnichannel Experiences through Loyalty Marketing Automation Session M Free
1/2017 C-SUITE SERIES: THE MARKETER'S MAP TO THE DIGITAL GOLDMINE Bouncex Free
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Free
11/2016 Beyond the Walled Garden 4 Info Free
10/2016 Continually Optimize Experiences To Differentiate And Compete For Customers Forrester Free
10/2016 How Strong Brands Impact Financial Value Association of National Advertisers $
10/2016 Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality Forrester Free
9/2016 Our Brain on Email: 11 Designs People Can’t Resist Emma Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Free
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success GreyHair Free
8/2016 Measuring Video Ad Effectiveness Across Platforms eMarketer Free
8/2016 Use Programmatic Media To Boost Branding Forrester $
8/2016 Embrace The New Marketing Performance Measurement Standard Forrester Free
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Royal Mail Free
7/2016 The Future of Digital Video TMB Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Free

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