Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort ascending Title Publication Objectives Pay/Free
8/2017 The Future of Marketing Hubspot Free
8/2017 Ready for Black Friday? Dot Mailer Free
7/2017 Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce Emarsys Free
7/2017 The B2B Marketer's Guide to Annual Planning Bizable Free
7/2017 AdWords Industry Benchmark Report 2017 Bizable Free
7/2017 The Omnichannel Marketer’s Holiday Domination Guide Emarsys Free
7/2017 The Age of the Omnichannel Integrator Acxiom Free
7/2017 Curate Content Like A Boss: The Hands-On Guide Curata Free
7/2017 25 Content Marketing Questions Answered Curata Free
7/2017 The State and Future of Loyalty: Perspective from the Experts DMN Free
7/2017 How best-in-class retailers use CGC to win shoppers and increase sales Bazaar Voice Free
7/2017 Holiday Email Marketing Guide: How Day of the Week and Offer Type Impact Email Performance Yes LifeCycle Marketing Free
7/2017 Retail’s Ultimate Guide to Holiday Planning Adroll Free
6/2017 Great Mobile Apps & Why They’re Successful Loyalytics Free
6/2017 The Secrets to Enabling Omnichannel Retailing MuleSoft Free
6/2017 The Keys to Marketing Automation Success in the Enterprise Marketo Free
6/2017 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free
6/2017 Predictive Marketing 2017 eMarketer Free
5/2017 Content Land: Find the Best Type of Visual for Your Objectives and Content Marketo Free
5/2017 The Definitive Guide to Engaging Content Marketing Marketo Free
5/2017 Retargeting 101: Results that Will Get you Promoted Adroll Free
3/2017 FROM THE TOP OF THE FUNNEL TO THE FINAL SALE 4 Info Free
3/2017 How To Win Digital and Real-World Traffic with Local Reviews Yext Free
2/2017 The Must Have Email Marketing Reports Inbox Marketer Free
1/2017 Retail Shopping: Delivering Omnichannel Experiences through Loyalty Marketing Automation Session M Free

Pages