Objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Title Publicationsort descending Objectives Pay/Free
3/2017 FROM THE TOP OF THE FUNNEL TO THE FINAL SALE 4 Info Free
11/2016 Beyond the Walled Garden 4 Info Free
8/2015 The Performance Marketer's Guide to Retargeting (Part II) Ad Roll Free
7/2015 The Performance Marketer's Guide to Retargeting (Part I) Ad Roll Free
1/2016 Breaking the DAM Adobe Free
1/2016 The Marketers' Guide to Articulating DAM Return on Investment Adobe Free
5/2017 Retargeting 101: Results that Will Get you Promoted Adroll Free
12/2015 2016 Edition Marketing Fact Pack Advertising Age Free
11/2013 Inclusion of social marketing objectives on the nation's health agenda: A case study APHA Annual Meeting and Exposition 2013 $
10/2016 How Strong Brands Impact Financial Value Association of National Advertisers $
4/2016 U.S. Brand Activation Marketing Forecast report Association of National Advertisers Free
3/2015 Research Report: 2014 Omnichannel Marketing Association of National Advertisers $
1/2017 C-SUITE SERIES: THE MARKETER'S MAP TO THE DIGITAL GOLDMINE Bouncex Free
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Free
1/2012 Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product With the Super Bowl Case Studies In Sport Management $
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Catalyst Free
1/2016 Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement CMO Council Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free
5/2016 The Purpose-Built Experience CMO Council Free
1/2016 Predicting Routes to Revenue CMO Council Free
8/2015 Brand Attraction From Enriched Interaction CMO Council Free
7/2015 2015 Lead Nurturing Benchmark Study Demand Gen Report Free
4/2016 The Right Customer Data can Drive Consumer Action Direct Marketing Free
5/2015 Why Retailers Are Buying In to Programmatic eMarketer Free
8/2016 Measuring Video Ad Effectiveness Across Platforms eMarketer Free

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