Objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Title Publication Objectives Pay/Freesort descending
1/2016 The Marketers' Guide to Articulating DAM Return on Investment Adobe Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free
8/2015 B2B Lead Nurture Campaigns Improve Personalization, Targeting eMarketer Free
3/2015 Content Fitness Data Analysis PAN Communications Free
5/2017 Content Land: Find the Best Type of Visual for Your Objectives and Content Marketo Free
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Free
7/2015 2015 Lead Nurturing Benchmark Study Demand Gen Report Free
5/2017 The Definitive Guide to Engaging Content Marketing Marketo Free
10/2014 Familiarity, Frequency and Fine Lines Inskin Media; RAPP Media Free
5/2016 The Purpose-Built Experience CMO Council Free
8/2016 Embrace The New Marketing Performance Measurement Standard Forrester Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Free
5/2017 Retargeting 101: Results that Will Get you Promoted Adroll Free
12/2015 2016 Edition Marketing Fact Pack Advertising Age Free
1/2016 Predicting Routes to Revenue CMO Council Free
2/2016 Digital & Media Predictions 2016 Millward Brown Free
10/2016 Continually Optimize Experiences To Differentiate And Compete For Customers Forrester Free
9/2015 Using Doordrops to Build Your Business Royal Mail Free
8/2015 Brand Attraction From Enriched Interaction CMO Council Free
6/2012 Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study Journal of Marketing Communications Free
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Free
6/2017 Great Mobile Apps & Why They’re Successful Loyalytics Free
6/2016 The Life Stages of Mail Royal Mail Free
12/2015 Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain Forbes CMO Practice Free
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Catalyst Free