Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Title Publication Objectives Pay/Freesort descending
8/2015 The Performance Marketer's Guide to Retargeting (Part II) Ad Roll Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Free
6/2017 Predictive Marketing 2017 eMarketer Free
9/2015 Fresh Thinking on Door Drops from the Best Minds in the Business Royal Mail Free
8/2017 Ready for Black Friday? Dot Mailer Free
4/2016 The Right Customer Data can Drive Consumer Action Direct Marketing Free
10/2017 Tomorrow's Marketer Marketo Free
1/2014 Holistic Service Marketing Strategies and Corporate Objectives of Firms Global Journal of Management and Business Research: E Marketing Free
2/2017 The Must Have Email Marketing Reports Inbox Marketer Free
10/2016 Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality Forrester Free
5/2016 Advertising Mail Future Prospects in Five Scenarios USPS OIG Free
8/2017 The State of Engagement Marketo Free
7/2016 The Future of Digital Video TMB Free
8/2017 Predictive Content: The Key to Automating Engagement Listrak Free
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success GreyHair Free
7/2017 Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce Emarsys Free
3/2016 Advertising Mail: Past and Present USPS OIG Free
8/2017 Retailer Increases Redemption Rates with Integrated Campaign Free
8/2016 Measuring Video Ad Effectiveness Across Platforms eMarketer Free
10/2017 Planning and Measuring Social Media Campaigns Sysomos Free
7/2011 How To Measure The Brand Impact Of Paid Search Forrester Free
3/2017 How To Win Digital and Real-World Traffic with Local Reviews Yext Free
7/2017 The B2B Marketer's Guide to Annual Planning Bizable Free
9/2015 The Print Campaign Analysis  Magazine Publishers Assn. Free