Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Title Publication Objectives Pay/Freesort descending
2/2016 Digital & Media Predictions 2016 Millward Brown Free
5/2017 Retargeting 101: Results that Will Get you Promoted Adroll Free
12/2015 2016 Edition Marketing Fact Pack Advertising Age Free
7/2017 How best-in-class retailers use CGC to win shoppers and increase sales Bazaar Voice Free
1/2016 Predicting Routes to Revenue CMO Council Free
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Free
10/2016 Continually Optimize Experiences To Differentiate And Compete For Customers Forrester Free
9/2015 Using Doordrops to Build Your Business Royal Mail Free
7/2017 Holiday Email Marketing Guide: How Day of the Week and Offer Type Impact Email Performance Yes LifeCycle Marketing Free
8/2015 Brand Attraction From Enriched Interaction CMO Council Free
6/2012 Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study Journal of Marketing Communications Free
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Catalyst Free
6/2017 Great Mobile Apps & Why They’re Successful Loyalytics Free
6/2016 The Life Stages of Mail Royal Mail Free
12/2015 Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain Forbes CMO Practice Free
1/2017 Retail Shopping: Delivering Omnichannel Experiences through Loyalty Marketing Automation Session M Free
6/2017 The Secrets to Enabling Omnichannel Retailing MuleSoft Free
9/2015 This Time It's Personal - Discover How Valued Mail Can Drive Value for Advertisers Royal Mail Free
9/2012 Design of an enhanced Integrated Management System with Customer Experience Focus: The Business Process Framework (also known as eTOM) and ISO9001 together International Journal of Computer Science Issues (IJCSI) Free
6/2017 The Keys to Marketing Automation Success in the Enterprise Marketo Free
5/2014 It’s all about Mail and Email Royal Mail Free
4/2016 U.S. Brand Activation Marketing Forecast report Association of National Advertisers Free
7/2015 The Performance Marketer's Guide to Retargeting (Part I) Ad Roll Free
6/2017 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free