Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort ascending Title Publication Objectives Pay/Free
12/2018 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free
12/2018 2017 CMO Survey Deloitte Digital Free
12/2018 The Q1 Survival Guide Nosto Free
12/2018 The Marketing Data Management Starter Kit Session M Free
2/2018 US Ecommerce Performance 2017 eMarketer Free
1/2018 2018 Trends: Predictions From Ecommerce Marketing Experts Oracle Free
1/2018 Get Ominichannel Meausrement Right Axciom Free
11/2017 Report: Storytelling in Sequence – How Brands Are Creating More Engaging Messaging eMarketer Free
11/2017 Retail CX: A Five-Step Model for Excellence Foresee Free
11/2017 Roundup: Driving Customer Engagement eMarketer Free
11/2017 How Mature is Your Omni-Channel Marketing Strategy Iterable Free
11/2017 2017 and Beyond:A Guide to Loyalty Strategies for an Omnichannel World Session M Free
10/2017 Building Direct Relationships with Digital Shoppers  Quotient Free
10/2017 Tomorrow's Marketer Marketo Free
10/2017 Planning and Measuring Social Media Campaigns Sysomos Free
10/2017 2017 Holiday Retial Trends and Guide Retail Me Not Free
10/2017 Creative Quality Has Biggest Impact on Ad Effectiveness, but Media’s Influence is Growing Marketing Charts Free
10/2017 The Commerce Data Report Criteo Free
10/2017 The Growth Marketer's Guide to Education Iterable Free
10/2017 State of B2B Full-Funnel Measurement Full Circle Insights Free
9/2017 The Customer Loyalty Playbook: Five Marketing Strategies to Drive Engagement and Retention Selligent Free
9/2017 CPG Trends Report Crimson Hexagon Free
9/2017 The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement Tealium Free
9/2017 B2C Marketers’ Online and Offline Campaign KPIs Are Converging Marketing Charts Free
9/2017 Key trends in: Marketing Enablement Marketing Charts Free

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