Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Datesort ascending Title Publication Marketing Channel Pay/Free
9/2015 The Print Campaign Analysis  Magazine Publishers Assn. Digital / Social Media, Mobile, Print Free
9/2015 What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? Magazine Publishers Assn. Digital / Social Media, Direct Mail Free
9/2015 Magic Quadrant for Digital Marketing Analytics Gartner Digital / Social Media $
9/2015 Closing the Mobile Attribution Gap eMarketer Mobile Free
9/2015 How to Measure Social Marketing ROI Gartner Digital / Social Media $

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