Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.
|8/2016||Attribution Is Becoming More of a Priority for Marketers||eMarketer||Any Marketing Channel||Free|
|8/2016||Getting Digital right||Getting Digital Right Study||Digital / Social Media||Free|
|8/2016||Vendor Landscape: Marketing Measurement And Optimization Solutions||The Marketing Measurement And Insights Playbook for 2016||Any Marketing Channel||$|
|7/2016||Understand Attribution and Marketing Mix Modeling||Gartner||Any Marketing Channel||$|
|6/2016||Executives Reveal the Potential, and Pain Points, of Marketing Attribution||eMarketer||Any Marketing Channel||Free|