Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.

Attribution Research

Date Title Publication Marketing Channel Pay/Freesort descending
4/2015 System and method for specification of a marketing mix econometric model using feedback from a digital attribution system Technical Disclosure Commons Any Marketing Channel Free
8/2017 Getting Ready for Marketing Attribution Bright Funnel Any Marketing Channel Free
9/2015 State of Marketing Attribution in Asia Pacific Econsultancy Any Marketing Channel Free
3/2015 Marketers Focus on Making Attribution Data Actionable eMarketer Any Marketing Channel Free
7/2011 How To Measure The Brand Impact Of Paid Search Forrester Digital / Social Media Free