A well-crafted television or radio advertisement can be an effective way to announce a new product or service to a large audience or build a brand. TV and radio advertising lend themselves to entertaining approaches and creative storytelling. An effective TV or radio advertisement must be approached with a well-thought out strategy that considers critical elements such as repetition, simplicity, a strong call to action, and an enticing offer that encourages consumers to respond and interact with a company or organization. This page provides research about successfully using television and radio to build a brand or advertise to a global audience.
TV/Radio Research and Case Studies
|Date||Title||Document Source||Publication||Marketing Channel|
|5/2011||Use Social Media To Boost Your TV Audience||Research||Forrester||Digital / Social Media, TV / Radio|
|3/2011||TV's Currency Conversion||Research||Forrester||TV / Radio|
|3/2011||The Secret of Television's Success: Emotional Content or Rational Information?||Research||Journal of Advertising Research||TV / Radio|
|1/2011||Digital Natives: The Generation That Music Product Strategy Forgot||Research||Forrester||Digital / Social Media, TV / Radio|
|12/2009||The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images||Research||Journal of Travel Research||TV / Radio|