Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential. Marketers are tuning their efforts to connect with consumers wherever they are to achieve complete customer-centric engagement. In order to stay relevant in today’s digital era, organizations must strategically coordinate their communications efforts across a variety of communication channels and use those channels clearly and consistently to maximize impact. Integrated marketing uses both traditional and digital media to effectively engage consumers.

Tapping into omni-channel marketing, tracking insights into consumer behavior and media consumption, and staying on top of media and marketing trends and technologies are vital to successfully connecting and relating to today’s consumers. Marketers must stay abreast of new technologies, ideas and trends in a constantly changing future. This page contains essential research and case studies that span marketing channels and industries that any marketer- novice or seasoned – will find highly beneficial and relevant.

Integrated Communications Research and Case Studies

Date Title Document Source Publicationsort descending Marketing Channel
4/2016 Media Inflation Trends Research AAAA Any Marketing Channel
7/2015 Ad Campaigns Reimagined Research Acxiom Any Marketing Channel
12/2015 Marketing Fact Pack Research Advertising Age Any Marketing Channel
12/2015 2016 Edition Marketing Fact Pack Research Advertising Age Any Marketing Channel
6/2015 Marketing Practices of Vapor Store Owners Research American Journal of Public Health Any Marketing Channel
5/2014 Unleashing the Power of Cross-Platform Advertising Research Association of National Advertisers Any Marketing Channel
3/2015 Research Report: 2014 Omnichannel Marketing Research Association of National Advertisers Any Marketing Channel
10/2015 Marketing Disruption II Research Association of National Advertisers Any Marketing Channel
11/2015 BIA/Kelsey's U.S. Local Advertising Forecast for 2016 Research BIA/Kelsey Any Marketing Channel
5/2016 Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement Research Business Horizons Any Marketing Channel
7/2016 Building Brands That Attract + Engage Fans Research CMO Council Any Marketing Channel
5/2016 The Purpose-Built Experience Research CMO Council Any Marketing Channel
1/2016 Predicting Routes to Revenue Research CMO Council Any Marketing Channel
8/2015 Brand Attraction From Enriched Interaction Research CMO Council Any Marketing Channel
8/2016 CMO Survey Report: Highlights and Insights Research CMO Survey Any Marketing Channel
4/2017 The Fundamentals of Social Media Analytics Research Crimson Hexagon Any Marketing Channel
8/2015 Beacons for Retailers: Beyond the Hype Research eMarketer Any Marketing Channel
3/2016 Strategic Approach in Social Media Marketing and a Study on Successful Facebook Cases Research European Scientific Journal Any Marketing Channel
7/2017 FitForCommerce Report 2017: From Idea to Doorstep Research FitforCommerce Any Marketing Channel
5/2013 Move Beyond Campaigns To Tap Hidden Customer Potential Research Forrester Any Marketing Channel
4/2016 Brief: Choose From Four Approaches To Build Your Community Research Forrester Any Marketing Channel
2/2013 Emerging Touchpoints Require A Marketing Mind Shift Research Forrester Any Marketing Channel
4/2017 Adopt an App+ Strategy, Move Beyond Apps to Win, Serve and Retain Your Customers Research Forrester Any Marketing Channel
8/2011 Personas Require Regular Updates Research Forrester Any Marketing Channel
5/2014 Media Buying’s Evolution Challenges Research Forrester Any Marketing Channel

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