Direct mail has a long, proven history as a successful advertising medium. Its strength is based on its ability to communicate one-on-one with a targeted audience, as well as the tactile experience readers get when they interact with a mailpiece. Direct mail encompasses a variety of marketing materials, including advertising circulars, coupon envelopes, brochures, catalogs, postcards, newsletters and sales letters, billing statements, sample-sized products, and other commercial merchandising materials all delivered to homes and businesses. Today, with less competition in the mailbox, direct mail is being recognized as having a better chance than other mediums for being noticed. The “Mail Moment” continues to thrive as a daily ritual in which consumers bring in, sort, open and engage with their mail.

This page contains direct mail case studies and research about the value of direct mail, how it contributes to the customer journey, and recent innovations in physical communications.

Direct Mail Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
10/2016 Online Retailer Finds Successful Campaign to Reach Email Unsubscribers Case Study Digital / Social Media, Direct Mail
10/2016 Real Estate Company Saw a 190% ROI with Postcard Campaign Case Study Direct Mail
10/2016 Online Re-commerce Store Used Direct Mail to Increase Customer Loyalty Case Study Direct Mail
10/2016 Realty Firm Increased Response Using Direct Mail Campaign Case Study Direct Mail
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Apparel Store Generated Over 900% ROI through Direct Mail Campaign Case Study
10/2016 Jewelry Company Increased Awareness with Catalogs Case Study Direct Mail
9/2016 Advertising Mail Innovations Research USPS OIG Digital / Social Media, Direct Mail, Mobile
9/2016 CHOOSING THE RIGHT MAIL ADVERTISING FOR YOUR SHOP Research Motor Age Direct Mail
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Research Royal Mail Direct Mail
6/2016 Political Mail and Millennials Research US Postal Service Direct Mail
6/2016 The Life Stages of Mail Research Royal Mail Direct Mail
5/2016 Moving from R&D to brand promotion: Building effective healthcare and pharmaceutical brands Research Warc Exclusive Direct Mail
5/2016 Preventative Cancer Screening Direct Mail Program Response and Diagnosis Rates Research Value in Health Journal Direct Mail
5/2016 Advertising Mail Future Prospects in Five Scenarios Research USPS OIG Direct Mail
4/2016 Direct Marketing: An Imperative In Building Effective Communication In Hospitality Enterprises Research Journal of Advertising Direct Mail
3/2016 Advertising Mail: Past and Present Research USPS OIG Direct Mail
3/2016 Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness Research Journal of Retailing and Consumer Services Direct Mail
3/2016 Paper and pixels: Putting a digital stamp on direct mail Research ANA Magazine Direct Mail
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Research Cannon Solutions America Direct Mail
2/2016 Making sense of metaphor: The impact of target-group-specific headlines in direct mail Research Journal of Marketing Communications Direct Mail
12/2015 Scent in Mail: The Effect of Scented Direct Mailings Research Journal of Economics and Behavioral Studies Direct Mail
12/2015 Improving direct mail targeting through customer response modeling Research Expert Systems with Applications Direct Mail
10/2015 What is marketing automation? Research Journal of Direct, Data and Digital Marketing Practice Direct Mail, Emerging Channels
9/2015 Using Doordrops to Build Your Business Research Royal Mail Direct Mail

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