Direct mail has a long, proven history as a successful advertising medium. Its strength is based on its ability to communicate one-on-one with a targeted audience, as well as the tactile experience readers get when they interact with a mailpiece. Direct mail encompasses a variety of marketing materials, including advertising circulars, coupon envelopes, brochures, catalogs, postcards, newsletters and sales letters, billing statements, sample-sized products, and other commercial merchandising materials all delivered to homes and businesses. Today, with less competition in the mailbox, direct mail is being recognized as having a better chance than other mediums for being noticed. The “Mail Moment” continues to thrive as a daily ritual in which consumers bring in, sort, open and engage with their mail.

This page contains direct mail case studies and research about the value of direct mail, how it contributes to the customer journey, and recent innovations in physical communications.

Direct Mail Research and Case Studies

Date Title Document Sourcesort descending Publication Marketing Channel
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
6/2017 Cross-Media Marketing Campaign Delivers Strong ROI for CPAs Case Study Digital / Social Media, Direct Mail
10/2016 Real Estate Company Saw a 190% ROI with Postcard Campaign Case Study Direct Mail
10/2016 Online Re-commerce Store Used Direct Mail to Increase Customer Loyalty Case Study Direct Mail
6/2017 Business School Uses Sequencing to Increase Applicants Case Study Digital / Social Media, Direct Mail
10/2016 Realty Firm Increased Response Using Direct Mail Campaign Case Study Direct Mail
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
7/2017 Cross Media Campaign Increases Donations by 84% Case Study Digital / Social Media, Direct Mail, Mobile, Print
10/2016 Apparel Store Generated Over 900% ROI through Direct Mail Campaign Case Study
10/2016 Jewelry Company Increased Awareness with Catalogs Case Study Direct Mail
7/2017 Furnishing Retailer Used Direct Mail to Bolster a Digital Campaign Case Study Digital / Social Media, Direct Mail
10/2016 Retail Store Engaged Customers through Postcards Case Study Direct Mail
10/2016 Insurance Agency Increased Revenues through Use of Direct Mail Case Study Direct Mail
10/2016 Gaming Company Re-engaged Customers through Mailpiece Case Study Direct Mail
7/2017 Subscription Service Used Multi-channel Approach to Acquire High Value and Repeat Customers Case Study Digital / Social Media, Direct Mail
10/2016 Retirement Center Expanded Client Base through Postcard Campaign Case Study Direct Mail
10/2016 Landscape Company Generated Thousands of Dollars Through Direct Mail Campaign Case Study Direct Mail
10/2016 Automotive Shop Gained Thousands in Revenue from Postcards Case Study Direct Mail
10/2016 Pet Clean Up Company Increased Awareness of their Unique Services Case Study Direct Mail
10/2016 Publisher Increases Subscription Rates with Personalized Bundles Case Study Direct Mail, Print
10/2016 Direct Mail Generated Additional Patients for Dental Practice Case Study Direct Mail
10/2016 Auto Dealer Increases Automotive Sales to Customers with Lower Credit Scores Case Study
10/2016 Trade Show Gained Thousands of Attendees from Direct Mailing Case Study Direct Mail
10/2016 Grocer Used Customer Data to Create Marketing Profile for Each Store Location Case Study Digital / Social Media, Direct Mail, Print
10/2016 Local Automotive Shop Used Postcards to Engage New Customers Case Study Direct Mail

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