Direct mail has a long, proven history as a successful advertising medium. Its strength is based on its ability to communicate one-on-one with a targeted audience, as well as the tactile experience readers get when they interact with a mailpiece. Direct mail encompasses a variety of marketing materials, including advertising circulars, coupon envelopes, brochures, catalogs, postcards, newsletters and sales letters, billing statements, sample-sized products, and other commercial merchandising materials all delivered to homes and businesses. Today, with less competition in the mailbox, direct mail is being recognized as having a better chance than other mediums for being noticed. The “Mail Moment” continues to thrive as a daily ritual in which consumers bring in, sort, open and engage with their mail.

This page contains direct mail case studies and research about the value of direct mail, how it contributes to the customer journey, and recent innovations in physical communications.

Direct Mail Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
7/2017 Cross Media Campaign Increases Donations by 84% Case Study Digital / Social Media, Direct Mail, Mobile, Print
7/2017 Furnishing Retailer Used Direct Mail to Bolster a Digital Campaign Case Study Digital / Social Media, Direct Mail
7/2017 Subscription Service Used Multi-channel Approach to Acquire High Value and Repeat Customers Case Study Digital / Social Media, Direct Mail
6/2017 Direct Mail Campaign Wins Back Customers Case Study Digital / Social Media, Direct Mail
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
6/2017 Cross-Media Marketing Campaign Delivers Strong ROI for CPAs Case Study Digital / Social Media, Direct Mail
6/2017 Business School Uses Sequencing to Increase Applicants Case Study Digital / Social Media, Direct Mail
5/2017 How Direct Mail Is Winning in the Age of the Internet Research Experian Data Quality group Direct Mail
4/2017 Getting Direct With Direct Mail Research United States Postal Service Direct Mail
2/2017 Tuned In: The Brain’s Response to Ad Sequencing Research USPS OIG Digital / Social Media, Direct Mail
1/2017 Bank used Dimensional Direct Mail to Increase Sales Opportunities Case Study Direct Mail
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail Research ANA Magazine Direct Mail
11/2016 Direct Mail: Email is fast but letter is better Research Market Leader Direct Mail
10/2016 Restaurant Increased Patronage through Postcard Campaign Case Study Direct Mail
10/2016 Local Automotive Shop Used Postcards to Engage New Customers Case Study Direct Mail
10/2016 Importer Used Direct Mail to Increase Sales Case Study Direct Mail
10/2016 Yogurt Company Promotes Their Growing Business Case Study Direct Mail
10/2016 Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength Research Journal of Retailing Direct Mail
10/2016 Pageant Company Generates Leads with Mail Campaign Case Study Direct Mail
10/2016 National Charity Organization Reached Clients through Direct Mail Case Study Direct Mail
10/2016 Direct Mail Used to Increase Catering Services During the Holidays Case Study Direct Mail
10/2016 Business Uses Direct Mail to Expand Client Base in Motorcycle Accessories Industry Case Study Direct Mail
10/2016 Summer Camp Tripled Enrollment with Postcard Campaign Case Study Direct Mail
10/2016 Marketing Campaign Increased Support of Those in Recovery Case Study Direct Mail

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