Email, social media, pop up ads and website banners ads are all key tools for a digital marketing strategy. Digital marketing is the promotion of products or services using one or more forms of electronic media to connect consumers to a company’s website.

Email is a trackable advertising communication delivered to an online address. Ads can be text only or contain images, videos, or links to other websites. If metrics show an email is not performing well, marketers can quickly make changes to the ad, product, or offer.

Social media marketing focuses on creating content that attracts a consumer’s attention and will encourage sharing across social networks. This form of marketing, which is relatively inexpensive, is driven by word-of-mouth, meaning it is earned media rather than paid media. As popular as it is, it is hard to quantify to what extent social media marketing actually contributes to a company’s profit.

Pop-up ads are a form of internet advertising used to reach on-line consumers as they search for a keyword or term. The goal is to capture the user’s email address for future advertising.

Website banner ads appear as on-line display advertising. The goal is to capture the company’s website by enticing the consumer to click on the banner ad, be linked to the site and provide email information.

This page contains digital marketing research on how various digital channels are used to grab the consumer’s attention, drive traffic to a desired channel, and increase sales in today’s technologically driven society.

Digital/Social Media Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
8/2017 The Big Rewards of Email Deliverability Research Sparkpost Any Marketing Channel
8/2017 Subject Line Benchmarks Research Yes LifeCycle Marketing Any Marketing Channel
7/2017 The 2017 Social Landscape for E-Commerce Sellers Research Channel Advisor Digital / Social Media
7/2017 Hitting the Mark 2017 Research Dot Mailer Digital / Social Media
7/2017 Cross Media Campaign Increases Donations by 84% Case Study Digital / Social Media, Direct Mail, Mobile, Print
7/2017 Furnishing Retailer Used Direct Mail to Bolster a Digital Campaign Case Study Digital / Social Media, Direct Mail
7/2017 Essential 2017 E-Commerce Calendar: July-December Research Channel Advisor Digital / Social Media
7/2017 Subscription Service Used Multi-channel Approach to Acquire High Value and Repeat Customers Case Study Digital / Social Media, Direct Mail
7/2017 2017 Email Marketing Industry Report Research Emma Digital / Social Media
6/2017 Direct Mail Campaign Wins Back Customers Case Study Digital / Social Media, Direct Mail
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
6/2017 Cross-Media Marketing Campaign Delivers Strong ROI for CPAs Case Study Digital / Social Media, Direct Mail
6/2017 Business School Uses Sequencing to Increase Applicants Case Study Digital / Social Media, Direct Mail
6/2017 Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Research Advertising Research Foundation Digital / Social Media
6/2017 Social Media Data Cookbook - For Marketers Research Hootsuite Digital / Social Media
6/2017 Bringing Programmatic Home Research Pebble Post Digital / Social Media
5/2017 The Growth Marketer's Guide to Email Metrics Research Iterable Digital / Social Media
5/2017 The Everywhere Brand Research Yext Digital / Social Media
5/2017 Email Deliverability Guide Research Yes LifeCycle Marketing Digital / Social Media
5/2017 Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility Research eMarketer Digital / Social Media
5/2017 Email Benchmark Report: The New Age of Email Marketing Research Yes LifeCycle Marketing Digital / Social Media
4/2017 4 Steps to Boosting Your Email Marketing Strategy Research BounceX Digital / Social Media
4/2017 2017 Email Benchmarks & Trends Report Research Inbox Marketer Any Marketing Channel
4/2017 Location-Based Marketing in Retail Roundup Research eMarketer Digital / Social Media
4/2017 The Complete Guide to Social Media for B2B Marketers Research Salesforce Pardot Digital / Social Media

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