Email, social media, pop up ads and website banners ads are all key tools for a digital marketing strategy. Digital marketing is the promotion of products or services using one or more forms of electronic media to connect consumers to a company’s website.

Email is a trackable advertising communication delivered to an online address. Ads can be text only or contain images, videos, or links to other websites. If metrics show an email is not performing well, marketers can quickly make changes to the ad, product, or offer.

Social media marketing focuses on creating content that attracts a consumer’s attention and will encourage sharing across social networks. This form of marketing, which is relatively inexpensive, is driven by word-of-mouth, meaning it is earned media rather than paid media. As popular as it is, it is hard to quantify to what extent social media marketing actually contributes to a company’s profit.

Pop-up ads are a form of internet advertising used to reach on-line consumers as they search for a keyword or term. The goal is to capture the user’s email address for future advertising.

Website banner ads appear as on-line display advertising. The goal is to capture the company’s website by enticing the consumer to click on the banner ad, be linked to the site and provide email information.

This page contains research on how various digital channels are used to grab the consumer’s attention, drive traffic to a desired channel, and increase sales in today’s technologically driven society.

Digital/Social Media Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
5/2017 Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility Research eMarketer Digital / Social Media
5/2017 Email Benchmark Report: The New Age of Email Marketing Research Yes LifeCycle Marketing Digital / Social Media
5/2017 The Growth Marketer's Guide to Email Metrics Research Iterable Digital / Social Media
5/2017 The Everywhere Brand Research Yext Digital / Social Media
5/2017 Email Deliverability Guide Research Yes LifeCycle Marketing Digital / Social Media
4/2017 The Fundamentals of Social Media Analytics Research Crimson Hexagon Any Marketing Channel
4/2017 Personalization Roadmap: 6 Steps to Creating a Personalized Customer Experience Research Yes LifeCycle Marketing Digital / Social Media
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Research Bouncex Digital / Social Media, Mobile
4/2017 4 Steps to Boosting Your Email Marketing Strategy Research BounceX Digital / Social Media
4/2017 2017 Email Benchmarks & Trends Report Research Inbox Marketer Any Marketing Channel
4/2017 Location-Based Marketing in Retail Roundup Research eMarketer Digital / Social Media
4/2017 The Complete Guide to Social Media for B2B Marketers Research Salesforce Pardot Digital / Social Media
4/2017 The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them Research Marketo Digital / Social Media
4/2017 State of Online Retail Performance Research Soasta Any Marketing Channel
4/2017 2017 Consumer Trends Report Research Crimson Hexagon Digital / Social Media
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Research Iterable Digital / Social Media, Mobile
3/2017 Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing Research iProspect Digital / Social Media
3/2017 What’s the Big Deal? A Look Inside 6 Different Types of Email Offers Research YesMail Digital / Social Media
3/2017 Display Ads and Inbound Marketing Research Hubspot & Adroll Digital / Social Media
3/2017 Infographic Commerce Snapshot Research eMarketer Digital / Social Media
2/2017 Tuned In: The Brain’s Response to Ad Sequencing Research USPS OIG Digital / Social Media, Direct Mail
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Research Marketo Digital / Social Media
1/2017 2017 App Marketing Guide Research Loyalytics Digital / Social Media
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Research Ad Roll Digital / Social Media
10/2016 Retail Company Notes Big Returns from Programmatic Postcard™ Case Study Digital / Social Media, Direct Mail, Emerging Channels

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