Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
6/2016 Develop a Strategic Plan to Integrate Your Customer Engagement Hub Research Gartner Digital / Social Media
6/2016 The 2016 Social Video Forecast Research eMarketer Digital / Social Media
6/2016 Political Mail and Millennials Research US Postal Service Direct Mail
6/2016 Promotional marketing through mobile phone SMS: a cross-cultural examination of consumer acceptance Research Transnational Corporations Review Mobile
6/2016 DIGITAL SHOPPER MARKETING TRENDS IN THE US Research eMarketer Digital / Social Media
6/2016 Social Marketing Is A Vital Part Of Your Post-Digital Transformation Research Forrester Digital / Social Media
6/2016 An Independent Study of Media Transparency in the U.S. Advertising Industry Research Association of National Advertisers Digital / Social Media
6/2016 Mobile Consumer Behavior Is Disrupting Marketing, Learn How to Take Advantage Research Gartner Mobile
6/2016 The Life Stages of Mail Research Royal Mail Direct Mail
6/2016 Use Customer Journey Analytics to Align Marketing and Digital Commerce Research Gartner Digital / Social Media
6/2016 On the new era of zipping and zapping: the need for research on how advertisers deal with an Era of time-shifted television program viewing on a variety of devices Research International Journal of Advertising TV / Radio
5/2016 Canadian Marketers 2016 Outlook Research Ignite Digital Digital / Social Media
5/2016 Brief: Email Can Work For B2B Financial Marketers Research Forrester Digital / Social Media
5/2016 Preventative Cancer Screening Direct Mail Program Response and Diagnosis Rates Research Value in Health Journal Direct Mail
5/2016 Advertising Mail Future Prospects in Five Scenarios Research USPS OIG Direct Mail
5/2016 The Purpose-Built Experience Research CMO Council Any Marketing Channel
5/2016 Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement Research Business Horizons Any Marketing Channel
5/2016 Gamification and Mobile Marketing Effectiveness Research Journal of Interactive Marketing Mobile
5/2016 Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues Research Journal of Interactive Marketing Mobile
5/2016 Moving from R&D to brand promotion: Building effective healthcare and pharmaceutical brands Research Warc Exclusive Direct Mail
5/2016 Planning and implementing effective mobile marketing programs Research Business Horizons Mobile
5/2016 Market Insight: In-App Transactions Drive Higher Spending, Improve Customer Experience Research Gartner Digital / Social Media
5/2016 Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing Research Journal of Internet Commerce Digital / Social Media
5/2016 The Coming Wave Of Virtual Reality Research Forrester Any Marketing Channel
5/2016 Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV Research eMarketer Digital / Social Media