Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
5/2016 Preventative Cancer Screening Direct Mail Program Response and Diagnosis Rates Research Value in Health Journal Direct Mail
5/2016 The Purpose-Built Experience Research CMO Council Any Marketing Channel
5/2016 Brief: Email Can Work For B2B Financial Marketers Research Forrester Digital / Social Media
5/2016 Marketing to Women Research Fluent Digital / Social Media
5/2016 The Coming Wave Of Virtual Reality Research Forrester Any Marketing Channel
5/2016 For Social Media Marketers, Facebook Produces the Best ROI Research eMarketer Digital / Social Media
5/2016 Gamification and Mobile Marketing Effectiveness Research Journal of Interactive Marketing Mobile
5/2016 Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues Research Journal of Interactive Marketing Mobile
5/2016 Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing Research Journal of Internet Commerce Digital / Social Media
5/2016 Planning and implementing effective mobile marketing programs Research Business Horizons Mobile
5/2016 Canadian Marketers 2016 Outlook Research Ignite Digital Digital / Social Media
5/2016 Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement Research Business Horizons Any Marketing Channel
5/2016 Moving from R&D to brand promotion: Building effective healthcare and pharmaceutical brands Research Warc Exclusive Direct Mail
5/2016 Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV Research eMarketer Digital / Social Media
4/2016 State of Inbound Channel Marketing 2016 Research Averetek Digital / Social Media, Emerging Channels
4/2016 How to Align Customer Experience With Marketing Channel Operations Research Gartner Digital / Social Media
4/2016 What Marketers Need to Understand About Augmented Reality Research Harvard Business Review Digital / Social Media, Emerging Channels, Mobile
4/2016 The 2016 Digital Marketer Research Experian Marketing Services Digital / Social Media
4/2016 Brief: Choose From Four Approaches To Build Your Community Research Forrester Any Marketing Channel
4/2016 Media Inflation Trends Research AAAA Any Marketing Channel
4/2016 Behind the Mind: How the brain reacts to printed and digital communication Research PostNord Digital / Social Media, Print
4/2016 Embracing the Unique Viewer Research FreeWheel Any Marketing Channel
4/2016 CMOs Must Build An Affinity Channels Strategy To Reach New Audiences Research Forrester Digital / Social Media
4/2016 Mobile Advertising: It's Time To Get Personal Research Forrester Digital / Social Media
4/2016 Direct Marketing: An Imperative In Building Effective Communication In Hospitality Enterprises Research Journal of Advertising Direct Mail