Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
7/2016 Market Insight: Conversational Commerce — Hype or Reality? Research Gartner Digital / Social Media, Mobile
7/2016 Drive Social Marketing Success With The POST Process Research Forrester Digital / Social Media
7/2016 Social Technographics® Defines Your Social Approach And Tactics Research Forrester Digital / Social Media
7/2016 Build A Case To Show Social's Value To Marketing And The Entire Enterprise Research Forrester Digital / Social Media
7/2016 Email Marketing Is a Double Win for Customer Acquisition, Retention Research eMarketer Digital / Social Media
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Research Royal Mail Direct Mail
7/2016 Q2 2016 Social Trend Report Research Kinetic Soical Digital / Social Media
7/2016 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call Research Forrester Digital / Social Media
7/2016 Retaining the primetime television audience Research European Journal of Marketing TV / Radio
7/2016 Building Brands That Attract + Engage Fans Research CMO Council Any Marketing Channel
6/2016 The 2016 Social Video Forecast Research eMarketer Digital / Social Media
6/2016 DIGITAL SHOPPER MARKETING TRENDS IN THE US Research eMarketer Digital / Social Media
6/2016 Social Marketing Is A Vital Part Of Your Post-Digital Transformation Research Forrester Digital / Social Media
6/2016 Social Media Engagement, Content Marketing Prove Key in Canada Research eMarketer Digital / Social Media
6/2016 An Independent Study of Media Transparency in the U.S. Advertising Industry Research Association of National Advertisers Digital / Social Media
6/2016 The Life Stages of Mail Research Royal Mail Direct Mail
6/2016 On the new era of zipping and zapping: the need for research on how advertisers deal with an Era of time-shifted television program viewing on a variety of devices Research International Journal of Advertising TV / Radio
6/2016 Develop a Strategic Plan to Integrate Your Customer Engagement Hub Research Gartner Digital / Social Media
6/2016 Political Mail and Millennials Research US Postal Service Direct Mail
6/2016 Use Customer Journey Analytics to Align Marketing and Digital Commerce Research Gartner Digital / Social Media
6/2016 Mobile Consumer Behavior Is Disrupting Marketing, Learn How to Take Advantage Research Gartner Mobile
6/2016 Promotional marketing through mobile phone SMS: a cross-cultural examination of consumer acceptance Research Transnational Corporations Review Mobile
5/2016 For Social Media Marketers, Facebook Produces the Best ROI Research eMarketer Digital / Social Media
5/2016 Advertising Mail Future Prospects in Five Scenarios Research USPS OIG Direct Mail
5/2016 Preventative Cancer Screening Direct Mail Program Response and Diagnosis Rates Research Value in Health Journal Direct Mail

Pages