Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Sourcesort descending Publication Marketing Channel
6/2015 Breaking Through the Noise Research Canada Post Direct Mail
3/2013 STAY AWAY FROM ME: Examining the Determinants of Consumer Avoidance of Personalized Advertising Research Journal of Advertising Any Marketing Channel
1/2015 Use Social Data To Improve Your Social Marketing Maturity Research Forrester Digital / Social Media
2/2015 Managing Customer Acquisition Risk Using Co-operative Databases Research Journal of Interactive Marketing Direct Mail
1/2014 Television Advertising and Online Search Research Management Science Digital / Social Media, TV / Radio
5/2016 Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues Research Journal of Interactive Marketing Mobile
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Research Marketo Digital / Social Media
11/2012 Marketing Essentials: Strategic Options for MSP Growth in BPO and Application Services Research Gartner Digital / Social Media
7/2013 THE GLOBAL SOCIAL NETWORK LANDSCAPE Research eMarketer Digital / Social Media
12/2015 2016 Edition Marketing Fact Pack Research Advertising Age Any Marketing Channel
10/2014 Business to business digital content marketing: marketers' perceptions of best practice Research Journal of Research in Interactive Marketing Digital / Social Media
7/2014 Digital Experiences Help Build A Resonant Hotel Brand Research Forrester Digital / Social Media
1/2011 Put Video At The Heart Of Your Content Strategy Research Forrester Digital / Social Media
3/2016 Maximize Media ROI With A Customer-Centric Approach Research Forrester Digital / Social Media
8/2015 Digital Media Key to Co-Op Program Growth, but Brands Lag Research eMarketer Digital / Social Media
4/2017 4 Steps to Boosting Your Email Marketing Strategy Research BounceX Digital / Social Media
3/2015 How to Build a Digital Commerce Marketing Strategy Research Gartner Digital / Social Media
10/2015 Use Three Digital Commerce Marketing Techniques to Increase In-Store Sales Research Gartner Digital / Social Media
6/2015 THE GROWING IMPORTANCE OF SOCIAL MEDIA IN BUSINESS MARKETING Research Quaestus Digital / Social Media
7/2014 Harness The Power Of The Second Screen Research Forrester Digital / Social Media, Mobile, TV / Radio
4/2016 CMOs Must Build An Affinity Channels Strategy To Reach New Audiences Research Forrester Digital / Social Media
1/2012 The Britney Spears universe: Social media and viral marketing at its best Research Business Horizons Digital / Social Media
8/2015 Brief: Create Social Marketing Videos That Connect With Customers Research Forrester Digital / Social Media
7/2011 Better at Life Stuff: Consumption, Identity, and Class in Apple’s “Get a Mac” Campaign Research Journal of Communication Inquiry TV / Radio
5/2017 A Buyer’s Guide To Mobile Marketing. Research Loyalytics Mobile

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