Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Sourcesort descending Publication Marketing Channel
5/2017 How Direct Mail Is Winning in the Age of the Internet Research Experian Data Quality group Direct Mail
12/2014 Six Considerations When Integrating Paid Media Into Social Marketing Research Gartner Digital / Social Media
1/2014 Moving Beyond Listening and Monitoring Social Media Marketing for Financial Services Research Accenture Digital / Social Media
1/2016 Digital Pharmaceutical Marketing : A Review Research Research Journal of Pharmacy and Technology Digital / Social Media
9/2016 Internet Users in Canada Love and Fear Social Media Research eMarketer Digital / Social Media
11/2013 Twitter Marketers Are Still Looking For Answers Research Forrester Digital / Social Media
12/2009 The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images Research Journal of Travel Research TV / Radio
6/2015 Analysis of content creation in social media by B2B companies Research Journal of Business & Industrial Marketing Digital / Social Media
6/2011 Brand And The Impact For eBusiness Research Forrester Digital / Social Media
6/2017 7 TV Ad Trends for 2017 Research TV Squared TV / Radio
3/2015 Digital Teens: Looking at How Technology Pervades Their Lives Research eMarketer Digital / Social Media
9/2016 IAB-Edison Research Podcast Advertising Study Research Interactive Advertising Bureau Digital / Social Media, Emerging Channels
4/2016 Embracing the Unique Viewer Research FreeWheel Any Marketing Channel
5/2016 For Social Media Marketers, Facebook Produces the Best ROI Research eMarketer Digital / Social Media
6/2012 How To Choose Partners For Social Marketing Research Forrester Digital / Social Media
9/2011 Use Interactive Marketing Dashboards To Improve Decision-Making Research Forrester Digital / Social Media
12/2015 Scent in Mail: The Effect of Scented Direct Mailings Research Journal of Economics and Behavioral Studies Direct Mail
12/2014 HOW DIGITAL TECHNOLOGIES ARE ENABLING CONSUMERS AND TRANSFORMING THE PRACTICE OF MARKETING Research Journal of Marketing Theory and Practice Digital / Social Media
8/2017 StatPack: US Omnichannel Retail Research eMarketer Any Marketing Channel
4/2015 Social context and advertising effectiveness: a dynamic study Research International Journal of Advertising TV / Radio
3/2012 Personalized mobile advertising: Its key attributes, trends, and social impact Research Technological Forecasting and Social Change Mobile
11/2015 Vendor Landscape: Gamification Solutions For Strategy And Execution Research Forrester Any Marketing Channel
8/2012 Media Mix Modeling vs. Attribution Modeling: Which Is More Effective? Research Gartner Digital / Social Media
8/2015 Brand Attraction From Enriched Interaction Research CMO Council Any Marketing Channel
11/2014 MOTHERS’ LITTLE HELPERS: The Mixed Blessings of Smartphones and Social Media Research eMarketer Digital / Social Media

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