Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
10/2016 Eipper Realty Generated More Leads through Mail Campaign Case Study Direct Mail
10/2016 Instagram Advertising: What Marketers Need to Know Research eMarketer Digital / Social Media
10/2016 Insurance Agency Increased Revenues through Use of Direct Mail Case Study Direct Mail
10/2016 Real Estate Company Saw a 190% ROI with Postcard Campaign Case Study Direct Mail
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday Research eMarketer Mobile
9/2016 Internet Users in Canada Love and Fear Social Media Research eMarketer Digital / Social Media
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Research Forrester TV / Radio
9/2016 Podcast: Finding and Activating Influencers Research Gartner Digital / Social Media
9/2016 The Top Emerging Technologies To Watch: 2017 To 2021 Research Forrester Emerging Channels
9/2016 CHOOSING THE RIGHT MAIL ADVERTISING FOR YOUR SHOP Research Motor Age Direct Mail
9/2016 The Data-Centric Organization Research Interactive Advertising Bureau Emerging Channels
9/2016 IAB-Edison Research Podcast Advertising Study Research Interactive Advertising Bureau Digital / Social Media, Emerging Channels
9/2016 A Global Perspective of Mobile Commerce Research Internet Advertising Bureau Mobile
9/2016 Use A/B and Multivariate Testing to Improve Marketing Programs Research Gartner Digital / Social Media
9/2016 Advertising Mail Innovations Research USPS OIG Digital / Social Media, Direct Mail, Mobile
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success Research GreyHair Any Marketing Channel
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Research Social Marketing Quarterly TV / Radio
9/2016 What Video Ad Length Is Best on Facebook? Research eMarketer Digital / Social Media
9/2016 Email Continues to Deliver Strong ROI and Value for Marketers Research eMarketer Digital / Social Media
8/2016 CMO Survey Report: Highlights and Insights Research CMO Survey Any Marketing Channel
8/2016 Use Growing Mobile Payment, Shopping and Banking Adoption to Enhance User Experience Research Gartner Mobile
8/2016 Three Steps to Enrich the Customer Experience With Contextualized Communications Research Gartner Digital / Social Media
8/2016 How to Balance Your Insource/Outsource Marketing Talent Mix Research Gartner Digital / Social Media
8/2016 The Future Of Email Hinges On Context Research Forrester Digital / Social Media
8/2016 Prepare Your Multichannel Marketing for the Internet of Things Research Gartner Digital / Social Media

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