Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
10/2016 Landscape Company Generated Thousands of Dollars Through Direct Mail Campaign Case Study Direct Mail
10/2016 Auto Dealer Increases Automotive Sales to Customers with Lower Credit Scores Case Study
10/2016 Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength Research Journal of Retailing Direct Mail
10/2016 Retail Company Notes Big Returns from Programmatic Postcard™ Case Study Digital / Social Media, Direct Mail, Emerging Channels
10/2016 Connected Consumer Roundup Research eMarketer Digital / Social Media, Mobile
10/2016 Direct Mail Generated Additional Patients for Dental Practice Case Study Direct Mail
10/2016 Importer Used Direct Mail to Increase Sales Case Study Direct Mail
10/2016 Multi-Channel Marketing Campaign Increased Company’s Sales Case Study Digital / Social Media, Direct Mail
10/2016 Local Automotive Shop Used Postcards to Engage New Customers Case Study Direct Mail
10/2016 National Charity Organization Reached Clients through Direct Mail Case Study Direct Mail
10/2016 Online Retailer Finds Successful Campaign to Reach Email Unsubscribers Case Study Digital / Social Media, Direct Mail
10/2016 Pageant Company Generates Leads with Mail Campaign Case Study Direct Mail
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Research Journal of Business Research Digital / Social Media
10/2016 Summer Camp Tripled Enrollment with Postcard Campaign Case Study Direct Mail
10/2016 Online Re-commerce Store Used Direct Mail to Increase Customer Loyalty Case Study Direct Mail
10/2016 Business Uses Direct Mail to Expand Client Base in Motorcycle Accessories Industry Case Study Direct Mail
10/2016 Manufacturing Company Gained New Clients with Direct Mail Campaign Case Study Direct Mail
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Insurance Agent Expanded Client Base in Competitive Personal Insurance Industry Case Study Direct Mail
9/2016 A Global Perspective of Mobile Commerce Research Internet Advertising Bureau Mobile
9/2016 Use A/B and Multivariate Testing to Improve Marketing Programs Research Gartner Digital / Social Media
9/2016 Email Continues to Deliver Strong ROI and Value for Marketers Research eMarketer Digital / Social Media
9/2016 Advertising Mail Innovations Research USPS OIG Digital / Social Media, Direct Mail, Mobile
9/2016 The Top Emerging Technologies To Watch: 2017 To 2021 Research Forrester Emerging Channels
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success Research GreyHair Any Marketing Channel

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