Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
11/2016 The path to 2020: Marketers seize the customer experience Research The Economist Intelligence Unit Any Marketing Channel
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
10/2016 Real Estate Company Saw a 190% ROI with Postcard Campaign Case Study Direct Mail
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Research Journal of Business Research Digital / Social Media
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Realty Firm Increased Response Using Direct Mail Campaign Case Study Direct Mail
10/2016 Virtual Reality Industry Report: Fall 2016 Research Greenlight Insights Digital / Social Media, Emerging Channels, Mobile
10/2016 Jewelry Company Increased Awareness with Catalogs Case Study Direct Mail
10/2016 Apparel Store Generated Over 900% ROI through Direct Mail Campaign Case Study
10/2016 Magic Quadrant for Social Software in the Workplace Research Gartner Digital / Social Media
10/2016 Insurance Agency Increased Revenues through Use of Direct Mail Case Study Direct Mail
10/2016 Retail Store Engaged Customers through Postcards Case Study Direct Mail
10/2016 How Do Social Apps Stack Up? Research Forrester Digital / Social Media, Mobile
10/2016 Gaming Company Re-engaged Customers through Mailpiece Case Study Direct Mail
10/2016 Retirement Center Expanded Client Base through Postcard Campaign Case Study Direct Mail
10/2016 Pet Clean Up Company Increased Awareness of their Unique Services Case Study Direct Mail
10/2016 Landscape Company Generated Thousands of Dollars Through Direct Mail Campaign Case Study Direct Mail
10/2016 Market Insight: Retail Industry Primer, 2013 Research Gartner Mobile
10/2016 Publisher Increases Subscription Rates with Personalized Bundles Case Study Direct Mail, Print
10/2016 Automotive Shop Gained Thousands in Revenue from Postcards Case Study Direct Mail
10/2016 SOCIAL MEDIA MARKETING: THE NEXT GENERATION OF BUSINESS ENGAGEMENT Research International Journal of Management Research and Reviews Digital / Social Media
10/2016 Trade Show Gained Thousands of Attendees from Direct Mailing Case Study Direct Mail
10/2016 Direct Mail Generated Additional Patients for Dental Practice Case Study Direct Mail
10/2016 Motorcycle Manufacturer Uses Customer Feedback to Increase Engagement Case Study Digital / Social Media
10/2016 Auto Dealer Increases Automotive Sales to Customers with Lower Credit Scores Case Study

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