Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
10/2011 Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands Research Industrial Marketing Management Digital / Social Media
10/2011 Digital marketing strategies that Millennials find appealing, motivating, or just annoying Research Journal of Strategic Marketing Digital / Social Media
9/2011 Marketers Need To Take Accountability For Creative Strategy Research Forrester Digital / Social Media
9/2011 The Repetition-Break Plot Structure Makes Effective Television Advertisements Research Journal of Marketing TV / Radio
9/2011 Use Interactive Marketing Dashboards To Improve Decision-Making Research Forrester Digital / Social Media
9/2011 Marketing Essentials: Strategic Alternatives on How to Leverage Consumer Apps to Extend Brand Impact Research Gartner Digital / Social Media
9/2011 Unveiling videos: Consumer-generated ads as qualitative inquiry Research Psychology & Marketing Digital / Social Media
9/2011 Role and Responsibilities of the Marketing Operations Director Research Gartner Digital / Social Media
9/2011 Direct-Response Bookselling: How it Died, Why it is Alive Again, and Why it will Become Even More Important in the Future Research Publishing Research Quarterly Direct Mail
9/2011 Market Trends: Social Media and Gamification Developments in Television Broadcasting Research Gartner Digital / Social Media, TV / Radio
9/2011 Shopper Marketing Breaks Out Of The Store Research Forrester Digital / Social Media
9/2011 Use Social Intelligence To Improve Email Marketing Success Research Forrester Digital / Social Media
9/2011 Social Marketing Campaigns: Comparison of Social and Traditional Media Research American Dietetic Association. Journal of the American Dietetic Association Digital / Social Media
8/2011 US Interactive Marketing Forecast, 2011 To 2016 Research Forrester Digital / Social Media, Mobile, TV / Radio
8/2011 Personas Require Regular Updates Research Forrester Any Marketing Channel
8/2011 How To Develop An Interactive Marketing Content Plan Research Forrester Digital / Social Media
7/2011 Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load Research Journal of Travel & Tourism Marketing TV / Radio
7/2011 Better at Life Stuff: Consumption, Identity, and Class in Apple’s “Get a Mac” Campaign Research Journal of Communication Inquiry TV / Radio
7/2011 Case Study: Dell's Social Media Listening Command Center Builds Customer Relationships Research Forrester Digital / Social Media
7/2011 Branding over Internet and TV Advertising Research Journal of Promotion Management TV / Radio
7/2011 How To Measure The Brand Impact Of Paid Search Research Forrester Digital / Social Media
7/2011 The Five Ways Interactive Marketers Should Use Social Data Research Forrester Digital / Social Media
7/2011 Become A Social CMO Research Forrester Digital / Social Media
7/2011 Engage Women With Personal And Relevant Social Interactions Research Forrester Digital / Social Media
7/2011 Get Control Of Financial Services Social Marketing Research Forrester Digital / Social Media

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