Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
7/2011 Get Control Of Financial Services Social Marketing Research Forrester Digital / Social Media
7/2011 Better at Life Stuff: Consumption, Identity, and Class in Apple’s “Get a Mac” Campaign Research Journal of Communication Inquiry TV / Radio
7/2011 Branding over Internet and TV Advertising Research Journal of Promotion Management TV / Radio
6/2011 Marketing To Millennials: The Next Generation Of Purchasing Power Research Forrester Digital / Social Media
6/2011 Marketing Essentials: Management Guide to Digital Marketing 2.0 Research Gartner Digital / Social Media
6/2011 How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities Research Journal of Marketing Research TV / Radio
6/2011 Crowdsourcing Gains Legitimacy For Advertisers Research Forrester Digital / Social Media, Mobile, TV / Radio
6/2011 Mixing advertising and editorial content in radio programmes Research International Journal of Advertising TV / Radio
6/2011 Impact of radio advertisements on buying behaviour of urban commuters Research International Journal of Retail & Distribution Managemen TV / Radio
6/2011 Social CRM: How a $5,000 Investment in Social CRM Yielded $440,000 in Sales Research Gartner Digital / Social Media
6/2011 Brand And The Impact For eBusiness Research Forrester Digital / Social Media
6/2011 Use Surveys To Measure The Brand Impact Of Interactive Marketing Campaigns Research Forrester Digital / Social Media
5/2011 Using Facebook As A Content Platform Research Forrester Digital / Social Media
5/2011 Two hearts in three-quarter time: How to waltz the social media/viral marketing dance Research Business Horizons Digital / Social Media
5/2011 Use Social Media To Boost Your TV Audience Research Forrester Digital / Social Media, TV / Radio
4/2011 Take Control Of Your Social Marketing Program Research Forrester Digital / Social Media
4/2011 Will Facebook Ever Drive eCommerce? Research Forrester Digital / Social Media
4/2011 The New Blogging Strategy For Consumer Brands Research Forrester Digital / Social Media
3/2011 TV's Currency Conversion Research Forrester TV / Radio
3/2011 Following the Fashionable Friend: The Power of Social Media Research Journal of Advertising Research Digital / Social Media
3/2011 Differentiate With The Five C's Of Community Marketing Research Forrester Digital / Social Media
3/2011 Earned Media: The Intersection Of Interactive Marketing And PR Research Forrester Digital / Social Media
3/2011 Understanding The Intricate Digital Behaviors Of Young Consumers Research Forrester Digital / Social Media
3/2011 Branding Value Of Paid Search Research Forrester Digital / Social Media
3/2011 The Secret of Television's Success: Emotional Content or Rational Information? Research Journal of Advertising Research TV / Radio

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