Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Research Marketo Digital / Social Media
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  Research App Annie Mobile
2/2017 Digital Transformation 2017 Research eMarketer Digital / Social Media
1/2017 Bank used Dimensional Direct Mail to Increase Sales Opportunities Case Study Direct Mail
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Research Ad Roll Digital / Social Media
1/2017 Mobile Retail Trends Report: Mobile Shopping & Influence During Cyber Week 2016 Research Urban Airship Mobile
1/2017 2017 App Marketing Guide Research Loyalytics Digital / Social Media
12/2016 TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS Research Warc Any Marketing Channel
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail Research ANA Magazine Direct Mail
11/2016 Direct Mail: Email is fast but letter is better Research Market Leader Direct Mail
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
11/2016 How B2B Marketing Automation Service Providers Help Drive Marketing Transformation Research Forrester Any Marketing Channel
11/2016 The path to 2020: Marketers seize the customer experience Research The Economist Intelligence Unit Any Marketing Channel
10/2016 Investment Company Used Direct Mail to Grow Sales Case Study Direct Mail
10/2016 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 Research eMarketer Digital / Social Media
10/2016 Fuel Supplier Expanded Customer Base through Postcards Case Study Direct Mail
10/2016 Jewelry Company Increased Awareness with Catalogs Case Study Direct Mail
10/2016 Drive Returns With Adaptive Content Promotion Research Forrester Digital / Social Media
10/2016 Auto Shop Re-engaged Customers through Direct Mail Case Study Direct Mail
10/2016 SOCIAL MEDIA MARKETING: THE NEXT GENERATION OF BUSINESS ENGAGEMENT Research International Journal of Management Research and Reviews Digital / Social Media
10/2016 How Analytics Drives Customer Life-Cycle Management Research Forrester Digital / Social Media
10/2016 Ticket Seller Used Direct Mail to Engage Travel Market Case Study Direct Mail
10/2016 Insurance Agency Increased Revenues through Use of Direct Mail Case Study Direct Mail
10/2016 Luxury Home Insurance Company Builds Loyalty With Direct Mail Case Study Direct Mail
10/2016 Gaming Company Re-engaged Customers through Mailpiece Case Study Direct Mail