Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
5/2017 Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility Research eMarketer Digital / Social Media
5/2017 Email Benchmark Report: The New Age of Email Marketing Research Yes LifeCycle Marketing Digital / Social Media
5/2017 The Growth Marketer's Guide to Email Metrics Research Iterable Digital / Social Media
5/2017 Search Marketing 2017 Research eMarketer Emerging Channels
5/2017 The Everywhere Brand Research Yext Digital / Social Media
5/2017 Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Research Emarsys Mobile
5/2017 Email Deliverability Guide Research Yes LifeCycle Marketing Digital / Social Media
5/2017 StatPack: US Mobile Time Spent and Activities 2017 Research eMarketer Mobile
5/2017 Why Omni-Channel Retailers are Winning Research Salesforce Any Marketing Channel
5/2017 The ROI of Automation Research Salesforce Pardot Emerging Channels
4/2017 Getting Direct With Direct Mail Research United States Postal Service Direct Mail
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Research Bouncex Digital / Social Media, Mobile
4/2017 Mobile App Marketing Your Guide to the Basics Research App Annie Mobile
4/2017 2017 Mobile Loyalty Report Research 3Cinteractive
4/2017 4 Steps to Boosting Your Email Marketing Strategy Research BounceX Digital / Social Media
4/2017 ADI: AR, VR, And Wearables Emerge As Travel Industry Disruptors Research CMO Emerging Channels
4/2017 The Enterprise Guide to Omni-Channel Marketing Research Loyalytics Any Marketing Channel
4/2017 2017 Email Benchmarks & Trends Report Research Inbox Marketer Any Marketing Channel
4/2017 Location-Based Marketing in Retail Roundup Research eMarketer Digital / Social Media
4/2017 The Complete Guide to Social Media for B2B Marketers Research Salesforce Pardot Digital / Social Media
4/2017 The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them Research Marketo Digital / Social Media
4/2017 State of Online Retail Performance Research Soasta Any Marketing Channel
4/2017 2017 Consumer Trends Report Research Crimson Hexagon Digital / Social Media
4/2017 Five Challenges Facing Mobile Advertising in 2017 Research Cogniance Mobile
4/2017 Adopt an App+ Strategy, Move Beyond Apps to Win, Serve and Retain Your Customers Research Forrester Any Marketing Channel

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