Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
4/2017 4 Steps to Boosting Your Email Marketing Strategy Research BounceX Digital / Social Media
4/2017 The Enterprise Guide to Omni-Channel Marketing Research Loyalytics Any Marketing Channel
4/2017 2017 Email Benchmarks & Trends Report Research Inbox Marketer Any Marketing Channel
4/2017 Getting Direct With Direct Mail Research United States Postal Service Direct Mail
4/2017 Location-Based Marketing in Retail Roundup Research eMarketer Digital / Social Media
4/2017 The Complete Guide to Social Media for B2B Marketers Research Salesforce Pardot Digital / Social Media
3/2017 US Digital Media Usage: A Snapshot of 2017 Research IBM Any Marketing Channel
3/2017 Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing Research iProspect Digital / Social Media
3/2017 Artificial Intelligence: The Bridge Between Data & Personalization Research Emarsys Emerging Channels
3/2017 Omni-channel Report Card Self Assessment Research IBM Any Marketing Channel
3/2017 What’s the Big Deal? A Look Inside 6 Different Types of Email Offers Research YesMail Digital / Social Media
3/2017 Display Ads and Inbound Marketing Research Hubspot & Adroll Digital / Social Media
3/2017 Infographic Commerce Snapshot Research eMarketer Digital / Social Media
2/2017 Tuned In: The Brain’s Response to Ad Sequencing Research USPS OIG Digital / Social Media, Direct Mail
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Research Marketo Digital / Social Media
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  Research App Annie Mobile
1/2017 Bank used Dimensional Direct Mail to Increase Sales Opportunities Case Study Direct Mail
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Research Ad Roll Digital / Social Media
1/2017 Mobile Retail Trends Report: Mobile Shopping & Influence During Cyber Week 2016 Research Urban Airship Mobile
1/2017 2017 App Marketing Guide Research Loyalytics Digital / Social Media
12/2016 TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS Research Warc Any Marketing Channel
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail Research ANA Magazine Direct Mail
11/2016 Direct Mail: Email is fast but letter is better Research Market Leader Direct Mail
11/2016 How B2B Marketing Automation Service Providers Help Drive Marketing Transformation Research Forrester Any Marketing Channel
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail

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