Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Titlesort descending Document Source Publication Marketing Channel
11/2012 "Owner" And "Sponsor" B2B Community Success Metrics Research Forrester Digital / Social Media
1/2015 'You Media': audiencing as marketing in social media Research Media, Culture & Society Digital / Social Media
11/2012 2013 Planning Brief: Listen To Customers, Engage With Influencers Research Forrester Digital / Social Media
3/2016 2015 Full Year IAB Consumer Usage Digital Trend Report Research Interactive Advertising Bureau Digital / Social Media, Emerging Channels, Mobile
1/2015 2015 Social Media Trends & Opportunities Research SMK Digital / Social Media
4/2015 2015: The Year Of The Big Digital Shift Research Forrester Digital / Social Media
7/2016 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call Research Forrester Digital / Social Media
12/2015 2016 Edition Marketing Fact Pack Research Advertising Age Any Marketing Channel
1/2016 2016 Industry Benchmarks for 7 Key Measurements Research Return Path Digital / Social Media
1/2016 2016 RSW/US New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing Research RWS/US Any Marketing Channel
3/2016 2016 State of Marketing — 55 Important Business Findings Research The Huffington Post Digital / Social Media, Mobile
1/2017 2017 App Marketing Guide Research Loyalytics Digital / Social Media
4/2017 2017 Consumer Trends Report Research Crimson Hexagon Digital / Social Media
4/2017 2017 Email Benchmarks & Trends Report Research Inbox Marketer Any Marketing Channel
7/2017 2017 Email Marketing Industry Report Research Emma Digital / Social Media
4/2017 2017 Mobile Loyalty Report Research 3Cinteractive
4/2017 4 Steps to Boosting Your Email Marketing Strategy Research BounceX Digital / Social Media
6/2017 7 TV Ad Trends for 2017 Research TV Squared TV / Radio
7/2015 A Bias For Action Research Canada Post Direct Mail
5/2017 A Buyer’s Guide To Mobile Marketing. Research Loyalytics Mobile
6/2014 A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective Research Behaviour & Information Technology Mobile
9/2016 A Global Perspective of Mobile Commerce Research Internet Advertising Bureau Mobile
9/2014 A Marketing Analytics Framework for CMOs Research Gartner Digital / Social Media
7/2015 A marketing communications approach for the digital era: Managerial guidelines for social media integration Research Business Horizons Digital / Social Media
8/2015 A relational approach to direct mail consumption: The perspective of engagement regimes Research European Journal of Marketing Print

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