Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Source Publicationsort descending Marketing Channel
10/2016 Gaming Company Re-engaged Customers through Mailpiece Case Study Direct Mail
10/2016 Landscape Company Generated Thousands of Dollars Through Direct Mail Campaign Case Study Direct Mail
10/2016 Direct Mail Generated Additional Patients for Dental Practice Case Study Direct Mail
10/2016 Local Automotive Shop Used Postcards to Engage New Customers Case Study Direct Mail
6/2017 Direct Mail Campaign Wins Back Customers Case Study Digital / Social Media, Direct Mail
10/2016 Pageant Company Generates Leads with Mail Campaign Case Study Direct Mail
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Business Uses Direct Mail to Expand Client Base in Motorcycle Accessories Industry Case Study Direct Mail
6/2017 Cross-Media Marketing Campaign Delivers Strong ROI for CPAs Case Study Digital / Social Media, Direct Mail
10/2016 Insurance Agent Expanded Client Base in Competitive Personal Insurance Industry Case Study Direct Mail
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
6/2017 Business School Uses Sequencing to Increase Applicants Case Study Digital / Social Media, Direct Mail
10/2016 Investment Company Used Direct Mail to Grow Sales Case Study Direct Mail
10/2016 Auto Shop Re-engaged Customers through Direct Mail Case Study Direct Mail
10/2016 Luxury Home Insurance Company Builds Loyalty With Direct Mail Case Study Direct Mail
10/2016 Insurance Company Expanded Client Base through Direct Mail Case Study Direct Mail
10/2016 Eipper Realty Generated More Leads through Mail Campaign Case Study Direct Mail
7/2017 Cross Media Campaign Increases Donations by 84% Case Study Digital / Social Media, Direct Mail, Mobile, Print
10/2016 Real Estate Company Saw a 190% ROI with Postcard Campaign Case Study Direct Mail
7/2017 Furnishing Retailer Used Direct Mail to Bolster a Digital Campaign Case Study Digital / Social Media, Direct Mail
10/2016 Realty Firm Increased Response Using Direct Mail Campaign Case Study Direct Mail
10/2016 Apparel Store Generated Over 900% ROI through Direct Mail Campaign Case Study
10/2016 Pet Clean Up Company Increased Awareness of their Unique Services Case Study Direct Mail
10/2016 Retail Store Engaged Customers through Postcards Case Study Direct Mail
10/2016 Trade Show Gained Thousands of Attendees from Direct Mailing Case Study Direct Mail

Pages