Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels Research and Case Studies

Date Title Document Source Publicationsort descending Marketing Channel
10/2016 Auto Dealer Increases Automotive Sales to Customers with Lower Credit Scores Case Study
10/2016 Importer Used Direct Mail to Increase Sales Case Study Direct Mail
10/2016 National Charity Organization Reached Clients through Direct Mail Case Study Direct Mail
10/2016 Summer Camp Tripled Enrollment with Postcard Campaign Case Study Direct Mail
10/2016 Manufacturing Company Gained New Clients with Direct Mail Campaign Case Study Direct Mail
10/2016 Fuel Supplier Expanded Customer Base through Postcards Case Study Direct Mail
10/2016 Ticket Seller Used Direct Mail to Engage Travel Market Case Study Direct Mail
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
10/2016 Pet Clean Up Company Increased Awareness of their Unique Services Case Study Direct Mail
10/2016 Trade Show Gained Thousands of Attendees from Direct Mailing Case Study Direct Mail
10/2016 Gaming Company Re-engaged Customers through Mailpiece Case Study Direct Mail
10/2016 Restaurant Increased Patronage through Postcard Campaign Case Study Direct Mail
10/2016 Landscape Company Generated Thousands of Dollars Through Direct Mail Campaign Case Study Direct Mail
10/2016 Yogurt Company Promotes Their Growing Business Case Study Direct Mail
10/2016 Direct Mail Generated Additional Patients for Dental Practice Case Study Direct Mail
10/2016 Direct Mail Used to Increase Catering Services During the Holidays Case Study Direct Mail
10/2016 Local Automotive Shop Used Postcards to Engage New Customers Case Study Direct Mail
10/2016 Marketing Campaign Increased Support of Those in Recovery Case Study Direct Mail
10/2016 Pageant Company Generates Leads with Mail Campaign Case Study Direct Mail
10/2016 Pharmacy Successfully Marketed Grand-Opening Event Case Study Direct Mail
10/2016 Business Uses Direct Mail to Expand Client Base in Motorcycle Accessories Industry Case Study Direct Mail
10/2016 Pharmacy Used Effective Marketing to Double Flu Vaccinations Case Study Direct Mail
10/2016 Insurance Agent Expanded Client Base in Competitive Personal Insurance Industry Case Study Direct Mail
10/2016 Publisher Increases Subscription Rates with Personalized Bundles Case Study Direct Mail, Print
10/2016 Retail Company Notes Big Returns from Programmatic Postcard™ Case Study Digital / Social Media, Direct Mail, Emerging Channels

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