Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
8/2017 The Core Four: Essential Marketing Technologies Research Webdam Any Marketing Channel
8/2017 The Big Rewards of Email Deliverability Research Sparkpost Any Marketing Channel
8/2017 StatPack: US Omnichannel Retail Research eMarketer Any Marketing Channel
8/2017 Subject Line Benchmarks Research Yes LifeCycle Marketing Any Marketing Channel
7/2017 Essential 2017 E-Commerce Calendar: July-December Research Channel Advisor Digital / Social Media
7/2017 Global App Economy Forecast Research App Annie Mobile
7/2017 FitForCommerce Report 2017: From Idea to Doorstep Research FitforCommerce Any Marketing Channel
7/2017 Cross Media Campaign Increases Donations by 84% Case Study Digital / Social Media, Direct Mail, Mobile, Print
7/2017 Break Through the Hype: Uncover the Reality of AI Research Oracle Emerging Channels
7/2017 Furnishing Retailer Used Direct Mail to Bolster a Digital Campaign Case Study Digital / Social Media, Direct Mail
7/2017 2017 Email Marketing Industry Report Research Emma Digital / Social Media
7/2017 Subscription Service Used Multi-channel Approach to Acquire High Value and Repeat Customers Case Study Digital / Social Media, Direct Mail
7/2017 The Mobile Marketing Starter Kit Research Loyalytics Mobile
7/2017 The 2017 Social Landscape for E-Commerce Sellers Research Channel Advisor Digital / Social Media
7/2017 Hitting the Mark 2017 Research Dot Mailer Digital / Social Media
6/2017 Direct Mail Campaign Wins Back Customers Case Study Digital / Social Media, Direct Mail
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
6/2017 Cross-Media Marketing Campaign Delivers Strong ROI for CPAs Case Study Digital / Social Media, Direct Mail
6/2017 Business School Uses Sequencing to Increase Applicants Case Study Digital / Social Media, Direct Mail
6/2017 Bringing Programmatic Home Research Pebble Post Digital / Social Media
6/2017 Mobile Marketing Guide: Effective SMS Campaigns that Engage and Convert Research Listrak Mobile
6/2017 Put an End to Tv Waste Research TV Squared TV / Radio
6/2017 Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Research Advertising Research Foundation Digital / Social Media
6/2017 7 TV Ad Trends for 2017 Research TV Squared TV / Radio
6/2017 Social Media Data Cookbook - For Marketers Research Hootsuite Digital / Social Media

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