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A positive Customer Journey is filled with multiple touchpoints along the way – Awareness, Consideration, Loyalty - how does your journey through the relationship with your customer drive your marketing decisions?
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Before executing a marketing campaign, it is important to know the overall objective and the results you want to achieve with the campaign. How do you use various marketing media to meet your campaign objectives?
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Cross-channel, Multi-channel, Omni-channel – deciding when and what channels to use is critical to today’s marketer. How do you find the right media mix to maximize your marketing dollars?
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The goal of Attribution is to measure and assess the value of each marketing touchpoint. What methods do you use to understand how each marketing media contributes to a sales or a lead?
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This is for general discussion.
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