Why Retailers Are Buying In to Programmatic

For retailers aiming to reach today’s multichannel consumers with consistent messaging across channels, programmatic marketing can help. And based on recent research, those using programmatic are happy with the results.
In a March 2015 study by WBR Digital, in conjunction with MediaMath, more than two-thirds of US retailers that already conducted ad buying programmatically intended to increase investments this year.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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