What is marketing automation?

This article looks at how brands can incorporate direct mail into automated marketing programmes and the benefits this channel can yield for businesses.

Publication: 
Journal of Direct, Data and Digital Marketing Practice
Author: 
Bagshaw, Anthony
Document Type: 
Research
Paywall: 
Free

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.