What the Growth in Social Commerce Means to Marketers

Many marketers use social marketing to engage online audiences, but may be missing a bigger opportunity to use social networking sites, content and tactics to drive revenue growth. Use this research to understand the impact of social commerce revenue growth on your marketing organization.

Publication: 
Gartner
Author: 
Polk, Jenifer; Hopkins, Julie
Document Type: 
Research
Paywall: 
$

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